Munich/Orlando/Portland. A two-fold start signal will
launch the popular MINI TAKES THE STATES 2018 rally event today in two
US cities. For the seventh edition of the cross country rally for
owners and fans of the British premium models, the MINI community will
drive to their joint destination on two routes for the first time. In
the East the participants will start off from the holiday and leisure
destination of Orlando/Florida. In the West, MINI enthusiasts will
head off from Portland, the largest city in the state of Oregon. The
participants from East and West will meet up exactly one week later.
In Keystone, around 120 kilometres west of Denver/Colorado, the
rally’s closing event will take place on 21 and 22 July 2018.
MINI TAKES THE STATES is carried out every two years and
expresses the close ties between the MINI brand and the US fans of the
British premium small and compact models. In 2016 more than 4 000 MINI
drivers lined up at the start to at least one stage of the rally
across the United States. More than 900 even travelled the entire
distance of around 4 400 miles, equivalent to more than 7 000 kilometres.
This year, once again, thousands of MINI fans are expected and
they can use two different routes this time. Both MINI TAKES THE
STATES 2018 routes cover the same distance of around 2 515 miles
(approx. 4 000 kilometres). The individual stages are between 200 and
460 miles long and lead through beautiful and interesting natural
landscapes on carefully selected roads. Stop-overs in major cities
along the tour allow other participants to join the convoy. From
Orlando, the MINI Community first heads for Tallahassee and from there
to the ski resort of Keystone via New Orleans, Dallas, Oklahoma City
and Dodge City. The route from the West takes drivers to the Rocky
Mountains via Sacramento, Los Angeles, Flagstaff and Santa Fe and
other cities.
Apart from the fun social experience and the public declaration
of commitment to the world of MINI driving fun, MINI TAKES THE STATES
is above all also a charity event. A portion of the start fee and
donations collected along the course of the rally, benefit a social
project. All proceed will once again go to the Feeding America aid
organisation. In 2016, the MINI TAKES THE STATES earnings financed
more than 1.3 million meals for people in need in different parts of
the United States.
In case of queries please contact:
Press and PR
Matthias Bode, Press Officer Product Communication
MINI
Telephone: +49-89-382-61742, Fax:
+49-89-382-28567
E-mail: matthias.bode@mini.com
Andreas Lampka, Head of Communication MINI
Telephone: +49
89-382-23662, Fax: +49 89-382-28567
E-mail: andreas.lampka@mini.com
Markus Sagemann, Head of Communication MINI, BMW
Motorrad
Telephone: +49 89-382- 68796, Fax: +49
89-382-28567
E-mail: markus.sagemann@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 30
production and assembly facilities in 14 countries; the company has a
global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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