MINI John Cooper Works: Successful in motorsports, on a highway and during a Cannes Lions 2018.

Munich. MINI John Cooper Works continues on a track
of success. The code keeps stirring some-more and some-more MINI fans all over
a universe with a impassioned sports course and foe feeling. The
selling debate for a stream John Cooper Works models also takes
a code to tip positions on a winner’s rostrum. The many recent
highlights are a superb formula achieved during a Cannes Lions
2018, a world’s many eminent festival of a promotion industry.
The code film patrician “The Faith of a Few” won dual golden and two
china lions in a Film Craft category.

The rarely romantic debate for MINI John Cooper Works
conjures adult a suggestion of a brand’s convene sports activities from the
1960s. The classical Mini raced to altogether feat 3 times during the
famous Monte Carlo Rally. The wins of 1964, 1965 and 1967 incited the
tiny British automobile into a motorsports fable – not slightest since they
totally astounded many experts and therefore were perceived with
mad celebrations by a crowds. The successes were above all owed
to a good joining and loyalty of John Cooper. The sports car
engineer was a crony of Alec Issigonis, a creator of a classic
Mini, and assured him of conceptualizing a rival sports chronicle on
a basement of a automobile that was creatively dictated as an economical
family car. The film “The Faith of a Few” takes a spectator behind to the
year of a classical Mini’s initial Monte Carlo victory. The authentic
view creates a racing movement and a crowd’s unrestrained come alive,
recalling a sparkling days in Jan 1964 when a Mini Cooper S
crossed a finish line in initial place confronting off a considerably
some-more absolute foe and all a sceptics as well.

The code film that tender a Cannes Lions 2018 jury,
conveyed a transparent message: “There is a fable in each MINI.” In the
shutting sequence, a stream MINI John Cooper Works appears side by
side with a classical MINI Cooper S, thereby transferring a glorious
past to today’s impassioned pushing pleasure. “The emotionally powerful
images in a film impressively prominence how a fascinating history
continues to live on in a stream John Cooper Works models and
products”, says Marc Lengning, Head of MINI Brand Management. The
code film is partial of a extensive code and product campaign
display how a multiple of sportiness and exclusivity, traditional
expertise and modernized record brings racetrack feeling to a road.
“The success in Cannes crowns a superb opening of our
stream debate and shows that not usually John Cooper Works models are
loyal winners, though a selling behind them, too”, says Sebastian
Mackensen, Senior Vice President of MINI. The stream code campaign
was combined together with a group Jung von Matt Spree; a Cannes
code film leader was constructed by Anorak Film.

Apart from a 4 tip athletes in a MINI indication range, which
achieved record sales in 2017 as good as in a initial 5 months of
2018, a John Cooper Works special apparatus and appendage products
ride a brand’s mythological opening qualities. The optional
John Cooper Works packages supplement stirring sports interest to all current
MINI models. The John Cooper Works retrofit products are characterised
by motor-racing looks and performance-oriented technology. Every MINI
motorist can use them to give his MINI only a kind of foe feeling he
is looking for.

The picture of a John Cooper Works code is, however, not only
formed on ancestral victories. More than 50 years after a third
delight in Monte Carlo, John Cooper Works expertise is still heading to
feat after feat in motorsports, as valid by a brand’s latest
convene successes. Four wins in a quarrel during a Dakar Rally have definitely
cumulative MINI and John Cooper Works a place in new motorsports
history. Currently a MINI John Cooper Works Rally is winning the
movement in long-distance convene sports. After winning a Italian Baja
recently, a group extended a lead in a FIA Cross Country Rally
World Cup 2018.

Fuel consumption, CO2 glimmer total and power
expenditure were totalled regulating a methods compulsory according to
Regulation (EC) 2007/715 as amended. The information is formed on a
car with simple apparatus in Germany; ranges take into account
differences in circle and tyre distance comparison as good as discretionary equipment.

The information has already been distributed formed on a new
WLTP exam cycle and blending to NEDC for comparison purposes.

In these vehicles, opposite total than those published here
might request for a comment of taxes and other vehicle-related duties
that are (also) formed on CO2 emissions.

For serve sum on central fuel expenditure figures,
central specific CO2 emissions and energy expenditure of
new cars, greatfully impute to a “Manual on fuel consumption,
CO2 emissions and energy expenditure of new cars”,
accessible during all sales outlets, from Deutsche Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and during
Manual CO2 (PDF – 2.7 MB)

In box of queries, greatfully contact:

Press and PR

Matthias Bode, Press Officer Product Communication
Telephone: +49-89-382-61742, Fax:
E-mail: [email protected]
Andreas Lampka, Head of Communication MINI
Telephone: +49-
89-382-23662, Fax: +49 89-382-28567
E-mail: [email protected]

Markus Sagemann, Head of Communication MINI, BMW
Tel.: +49 89-382- 68796, Fax: +49
E-mail: [email protected]

The BMW Group
With a 4 brands BMW, MINI,
Rolls-Royce and BMW Motorrad, a BMW Group is a world’s leading
reward manufacturer of automobiles and motorcycles and also provides
reward financial and mobility services. The BMW Group production
network comprises 30 prolongation and public comforts in 14
countries; a association has a tellurian sales network in some-more than 140 countries.

In 2017, a BMW Group sole over 2,463,500 newcomer vehicles
and some-more than 164,000 motorcycles worldwide. The distinction before taxation in
a financial year 2017 was € 10,655 billion on revenues amounting to
€ 98,678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.