Munich. Urban mobility, sustainability,
cosmopolitanism and individuality are at the focus of dialogue with
visionaries and the community at numerous locations in the Munich city
area. MINI Brand Hub in the MINI Pavilion on Lenbachplatz will be the
“place to be” at IAA 2021. Urban mobility and sustainability
are the central themes of the International Motor Show (IAA) 2021,
which will be held for the first time in Munich, the headquarters of
the BMW Group, where it will become a forum for lectures and
discussions on the future of individual transport and living together
in urban centres. MINI is enriching this dialogue at IAA Mobility 2021
with innovations and visions for locally emission-free driving fun,
consistent resource conservation, individuality and emotionally
powerful experiences. The motto #BIGLOVE chosen by MINI refers to both
protecting the climate and the environment as well as to interpersonal
contacts. In this way, taking responsibility for the natural
foundations of life meets cosmopolitan and non-discriminatory
cooperation in the worldwide MINI community.
At IAA Mobility 2021, MINI will be seeking dialogue with the public
in various formats and at several locations in the Bavarian capital.
At the Summit at the Munich exhibition centre, the focus will be on
the topics of electrification and digitalisation. The “Open
Space” on Max-Joseph-Platz in the city centre serves as a stage
for new mobility concepts in urban transport. As the MINI Brand Hub,
the MINI Pavilion on Lenbachplatz will be an oasis of inspiration and
a place for getting together in a relaxed atmosphere. The current
exhibition at BMW Welt shows the entire model range of the British
premium brand.
The various locations of IAA Mobility 2021 will be connected via the
Blue Lane, which will run through the city area and offer visitors the
opportunity to enjoy locally emission-free driving fun in the
all-electric MINI Cooper SE (combined power consumption: 17.6 – 15.2
kWh/100 km according to WLTP, 16.9 – 14.9 kWh/100 km according to
NEDC). An online streaming service will broadcast the highlights of
IAA Mobility 2021 digitally to the entire world, either live or as a recording.
The Summit at the exhibition centre.
The Munich
exhibition centre is the venue for the so-called Summit, where
traditional exhibition activities are combined with new forms of
communication. MINI will be staged in the exhibition halls with the
full focus on electric driving fun. The highlight there will be the
MINI Electric Pacesetter inspired by JCW. With its agile driving
characteristics and all-electric drive, the car has recently proven
itself outstandingly on the tight street circuits of the ABB FIA
Formula E World Championship. In addition, the exhibition stand, which
can be experienced interactively and is designed in the style of an
inner-city industrial setting, offers an overview of the brand
history, the current range of vehicles with electrified drive systems
and visions for the future of urban mobility.
The all-electric MINI Cooper SE and the plug-in hybrid model MINI
Cooper SE Countryman ALL4 will be on show there (fuel consumption
combined: 2.1 – 1.7 l/100 km (WLTP), 2.1 – 1.9 l/100 km (NEDC);
combined power consumption: 15.5 – 14.8 kWh/100 km according to WLTP,
14.8 – 14.1 kWh/100 km according to NEDC, CO2 combined
emissions: 47 – 39 g/km (WLTP), (48 – 44 g/km (NEDC). The popularity
of these two models recently ensured that in the first half of 2021
more than 15% worldwide, and in Germany as much as 30%, of all MINI
brand vehicles sold are already electrified. To highlight its
versatile character and as inspiration for taking trips into the
countryside, the MINI Cooper SE Countryman ALL4 is presented at the
Summit with a roof tent from the Italian manufacturer Autohome that
harmonises with the MINI design among other things.
In addition, the latest MINI Lifestyle Collection, the
smartphone-based digital service MINI Sharing and the latest version
of the MINI App will be shown at the Summit. The universal digital
interface between the MINI and its driver offers new functions for
convenient navigation as well as helpful charging support for plug-in
hybrid and electric vehicles. The MINI Vision Urbanaut will also be
shown as part of a digital presentation. Another glimpse into the
future of mobility and coexistence in urban areas is provided by the
URBAN-X programme, an accelerator for tech start-ups founded by MINI,
whose ideas and projects will also be presented at the Summit.
Open Space in the city centre.
The physical
model of the MINI Vision Urbanaut will be on display in the Open Space
on Max-Joseph-Platz in the immediate vicinity of the State Opera and
the Residenztheater. There, visitors can learn about current
innovations and pioneering concepts for sustainable mobility and
discuss ideas and strategies for the urban transport of tomorrow with
experts. Creating dialogue between exhibitors and the public is one of
the key innovations of IAA in 2021. The MINI Vision Urbanaut will also
be a talking point. The study, which can be experienced by the public
for the first time as a real vehicle in the MINI Urban Hub, embodies
the future of sustainable design and a new interpretation of the
brand’s typical “clever use of space”. The all-electric
vision vehicle not only conveys the freedom of individual mobility,
but can also be used as a place of retreat or as a meeting area to
exchange ideas with friends.
MINI Pavilion on Lenbachplatz.
With the MINI
Pavilion on Lenbachplatz, the British brand has an attractive meeting
place in the city centre area that is set to become an absolute
“place to be” during IAA Mobility 2021. There, the focus is
not on the cars, but on the general attitude of the brand, which is
expressed in the motto #BIGLOVE. Exhibitions, presentations and
discussions as well as a diverse entertainment and cultural programme
await visitors in the historic building, which MINI shares with
several renowned partners from the fields of lifestyle, design and
technology. Among other things, presentations are planned by tech
start-ups that deal with the future design of urban living spaces and
are supported by MINI as part of the Startup Accelerator URBAN-X. At
another live event with thought leaders under the motto “The city
of tomorrow is created today”, the dialogue platform “The
Sooner Now” is also hosted in the MINI Pavilion.
In addition, the design of the MINI Pavilion is dominated by a new
collaboration between MINI and the British designer Paul Smith. The
aim it to jointly design solutions that focus even more strongly on
the topic of sustainability. Sir Paul Smith has long been one of
Britain’s best-known menswear designers. At the end of the 1990s, he
designed a limited special series of the classic Mini in a shade of
blue he created, as well as a one-off with a paint finish in the
typical multicolour stripe design. The first result of the new
collaboration is a unique current MINI model, which can be admired in
the MINI Pavilion at IAA Mobility 2021.
MINI product range on display at BMW
Welt.
Another port of call for visitors to IAA Mobility
2021 is the BMW Welt at the Olympic Park. The futuristically designed
experience centre also houses a MINI brand world in which the current
model range and numerous other products are on show. In addition to
the wide range of current models for the premium small car and premium
compact segments – from the MINI Cooper SE to the extremely sporty
John Cooper Works models – the new products from the MINI Lifestyle
Collection will also be shown there. The MINI Vision Urbanaut and the
URBAN-X initiative are also represented in the MINI Area with digital presentations.
In case of queries, please contact:
Corporate Communications
Julian Kisch, Press Spokesperson Product
Communication MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com
Andreas Lampka, Head of Communication MINI
Tel.:
+49-89-382-23662
E-mail: andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com
Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. They refer to vehicles on the automotive market
in Germany. For ranges, the NEDC figures take into account
differences in the selected wheel and tyre size, while the WLTP
figures take into account the effects of any optional equipment.
All figures are already calculated on the basis of the new WLTP
test cycle. NEDC values listed have been calculated back to the NEDC
measurement procedure where applicable. WLTP values are used as a
basis for the definition of taxes and other vehicle-related levies
that are (also) based on CO2 emissions and, where applicable, for
the purposes of vehicle-specific subsidies. Further information on
the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.
For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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