MINI during IAA Mobility 2021 in Munich.

Munich. Urban mobility, sustainability,
cosmopolitanism and individuality are during a concentration of discourse with
visionaries and a village during countless locations in a Munich city
area. MINI Brand Hub in a MINI Pavilion on Lenbachplatz will be the
“place to be” during IAA 2021. Urban mobility and sustainability
are a executive themes of a International Motor Show (IAA) 2021,
that will be hold for a initial time in Munich, a domicile of
a BMW Group, where it will turn a forum for lectures and
discussions on a destiny of particular ride and vital together
in civic centres. MINI is enriching this discourse during IAA Mobility 2021
with innovations and visions for locally emission-free pushing fun,
unchanging apparatus conservation, individuality and emotionally
absolute experiences. The sign #BIGLOVE comparison by MINI refers to both
safeguarding a meridian and a sourroundings as good as to interpersonal
contacts. In this way, holding shortcoming for a natural
foundations of life meets worldly and non-discriminatory
team-work in a worldwide MINI community.

At IAA Mobility 2021, MINI will be seeking discourse with a public
in several formats and during several locations in a Bavarian capital.
At a Summit during a Munich muster centre, a concentration will be on
a topics of foundation and digitalisation. The “Open
Space” on Max-Joseph-Platz in a city centre serves as a stage
for new mobility concepts in civic transport. As a MINI Brand Hub,
a MINI Pavilion on Lenbachplatz will be an oasis of impulse and
a place for removing together in a loose atmosphere. The current
muster during BMW Welt shows a whole indication operation of a British
reward brand.

The several locations of IAA Mobility 2021 will be connected around the
Blue Lane, that will run by a city area and offer visitors the
eventuality to suffer locally emission-free pushing fun in the
all-electric MINI Cooper SE (combined energy consumption: 17.6 – 15.2
kWh/100 km according to WLTP, 16.9 – 14.9 kWh/100 km according to
NEDC). An online streaming use will promote a highlights of
IAA Mobility 2021 digitally to a whole world, possibly live or as a recording.

The Summit during a muster centre.
The Munich
muster centre is a venue for a supposed Summit, where
normal muster activities are total with new forms of
communication. MINI will be staged in a muster halls with the
full concentration on electric pushing fun. The prominence there will be the
MINI Electric Pacesetter desirous by JCW. With a flexible driving
characteristics and all-electric drive, a automobile has recently proven
itself outstandingly on a parsimonious travel circuits of a ABB FIA
Formula E World Championship. In addition, a muster stand, which
can be gifted interactively and is designed in a impression of an
inner-city industrial setting, offers an overview of a brand
history, a stream operation of vehicles with electrified expostulate systems
and visions for a destiny of civic mobility.

The all-electric MINI Cooper SE and a plug-in hybrid indication MINI
Cooper SE Countryman ALL4 will be on uncover there (fuel consumption
combined: 2.1 – 1.7 l/100 km (WLTP), 2.1 – 1.9 l/100 km (NEDC);
total energy consumption: 15.5 – 14.8 kWh/100 km according to WLTP,
14.8 – 14.1 kWh/100 km according to NEDC, CO2 combined
emissions: 47 – 39 g/km (WLTP), (48 – 44 g/km (NEDC). The popularity
of these dual models recently ensured that in a initial half of 2021
some-more than 15% worldwide, and in Germany as most as 30%, of all MINI
code vehicles sole are already electrified. To prominence its
versatile impression and as impulse for holding trips into the
countryside, a MINI Cooper SE Countryman ALL4 is presented during the
Summit with a roof tent from a Italian manufacturer Autohome that
harmonises with a MINI pattern among other things.

In addition, a latest MINI Lifestyle Collection, the
smartphone-based digital use MINI Sharing and a latest version
of a MINI App will be shown during a Summit. The concept digital
interface between a MINI and a motorist offers new functions for
accessible navigation as good as useful charging support for plug-in
hybrid and electric vehicles. The MINI Vision Urbanaut will also be
shown as partial of a digital presentation. Another glance into the
destiny of mobility and coexistence in civic areas is supposing by the
URBAN-X programme, an accelerator for tech start-ups founded by MINI,
whose ideas and projects will also be presented during a Summit.

Open Space in a city centre.
The physical
indication of a MINI Vision Urbanaut will be on arrangement in a Open Space
on Max-Joseph-Platz in a evident closeness of a State Opera and
a Residenztheater. There, visitors can learn about current
innovations and pioneering concepts for tolerable mobility and
plead ideas and strategies for a civic ride of tomorrow with
experts. Creating discourse between exhibitors and a open is one of
a pivotal innovations of IAA in 2021. The MINI Vision Urbanaut will also
be a articulate point. The study, that can be gifted by a public
for a initial time as a genuine automobile in a MINI Urban Hub, embodies
a destiny of tolerable pattern and a new interpretation of the
brand’s standard “clever use of space”. The all-electric
prophesy automobile not usually conveys a leisure of particular mobility,
though can also be used as a place of shelter or as a assembly area to
sell ideas with friends.

MINI Pavilion on Lenbachplatz.
With a MINI
Pavilion on Lenbachplatz, a British code has an appealing meeting
place in a city centre area that is set to turn an absolute
“place to be” during IAA Mobility 2021. There, a concentration is
not on a cars, though on a ubiquitous opinion of a brand, that is
voiced in a sign #BIGLOVE. Exhibitions, presentations and
discussions as good as a different party and informative programme
wait visitors in a ancestral building, that MINI shares with
several eminent partners from a fields of lifestyle, pattern and
technology. Among other things, presentations are designed by tech
start-ups that understanding with a destiny pattern of civic vital spaces and
are upheld by MINI as partial of a Startup Accelerator URBAN-X. At
another live eventuality with suspicion leaders underneath a sign “The city
of tomorrow is combined today”, a discourse height “The
Sooner Now” is also hosted in a MINI Pavilion.

In addition, a pattern of a MINI Pavilion is dominated by a new
partnership between MINI and a British engineer Paul Smith. The
aim it to jointly pattern solutions that concentration even some-more strongly on
a subject of sustainability. Sir Paul Smith has prolonged been one of
Britain’s best-known menswear designers. At a finish of a 1990s, he
designed a singular special array of a classical Mini in a shade of
blue he created, as good as a one-off with a paint finish in the
standard multicolour ribbon design. The initial outcome of a new
partnership is a singular stream MINI model, that can be dignified in
a MINI Pavilion during IAA Mobility 2021.

MINI product operation on arrangement during BMW
Another pier of call for visitors to IAA Mobility
2021 is a BMW Welt during a Olympic Park. The futuristically designed
knowledge centre also houses a MINI code universe in that a current
indication operation and countless other products are on show. In serve to
a far-reaching operation of stream models for a reward tiny automobile and premium
compress segments – from a MINI Cooper SE to a intensely sporty
John Cooper Works models – a new products from a MINI Lifestyle
Collection will also be shown there. The MINI Vision Urbanaut and the
URBAN-X beginning are also represented in a MINI Area with digital presentations.


In box of queries, greatfully contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product
Communication MINI
Tel.: +49-89-382-38072
E-mail: [email protected]

Andreas Lampka, Head of Communication MINI
E-mail: [email protected]

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Tel.: +49-89-382-35108
E-mail: [email protected]


Fuel consumption, CO2 glimmer total and energy expenditure were
totalled regulating a methods compulsory according to Regulation VO (EC)
2007/715 as amended. They impute to vehicles on a automotive market
in Germany. For ranges, a NEDC total take into account
differences in a comparison circle and tyre size, while a WLTP
total take into comment a effects of any discretionary equipment.

All total are already distributed on a basement of a new WLTP
exam cycle. NEDC values listed have been distributed behind to a NEDC
dimensions procession where applicable. WLTP values are used as a
basement for a clarification of taxes and other vehicle-related levies
that are (also) formed on CO2 emissions and, where applicable, for
a functions of vehicle-specific subsidies. Further information on
a WLTP and NEDC dimensions procedures is also accessible during

For serve sum of a executive fuel expenditure total and
executive specific CO2 emissions of new cars, greatfully impute to the
“Manual on a fuel consumption, CO2 emissions and energy consumption
of new cars”, accessible during sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and during


The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 31 prolongation and assembly
comforts in 15 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2020, a BMW Group sole over 2.3 million newcomer vehicles and
some-more than 169,000 motorcycles worldwide. The distinction before taxation in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 Dec 2020, a BMW Group had a workforce
of 120,726 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association set a march for the
destiny during an early theatre and consistently creates sustainability and
fit apparatus government executive to a vital direction, from
a supply sequence by prolongation to a finish of a use proviso of all products.