October 27, 2017
, Auburn Hills, Mich.
–
Media and enthusiasts are invited to view a live online webcast of the Mopar media briefing from the 2017 Specialty Equipment Market Association (SEMA) Show. For those unable to view the live webcast, an on-demand replay will be available at the same link immediately following the event.
What: Mopar SEMA Media Briefing
When: Tuesday, October 31
- Media briefing 7:26 p.m. (Eastern) / 4:26 p.m. (Pacific)
Press conference location:
Las Vegas Convention Center
Booth 43155
3150 Paradise Road
Las Vegas, NV 89109
Mopar Webcast link: https://livestream.com/FCALive/MoparSEMA2017
Mopar-first Features
During the brand’s 80 years, Mopar has introduced numerous industry-first features including:
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
- wiADVISOR: first to incorporate a tablet-based service lane tool
- Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Electronic owner manuals: first to introduce traditional owner manuals on a smartphone app
80 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was born on August 1, 1937, as the name of a line of antifreeze products. Mopar has since evolved over 80 years to serve as the total service, parts and customer-care brand of all FCA vehicles around the globe.
Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
Mopar is the source for genuine parts and accessories for all FCA US LLC vehicle brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at www.mopar.com.