– 2014 Mazda3 takes the bear from worthy competitors –
MONTREAL, Jan. 16, 2014 /CNW/ – The all-new 2014 Mazda3 compact car was
named the winner of the fifth annual ‘Best of the Best’ award by The
Canadian Automotive Jury (CAJ) today, beating out the two other
finalists: the Chevrolet Corvette Stingray and Jaguar F-Type.
The CAJ’s ‘Best of the Best’ is an automotive award of excellence that
is presented annually. As any vehicle (or family of vehicles) on sale
in Canada on September 1 is eligible for the award, and the previous
year’s overall ‘Best of the Best’ winner is automatically invited back
to defend its title, the award is unique as it recognizes “the one and
only, best of the best.” The initial Best of the Best selection
process narrows the list of vehicles to 12 finalists, with the winner
coming from this group.
The distinctive trophy – an Inuit soapstone carving of a polar bear –
handed out annually by the Canadian Automotive Jury joins a growing
number of trophies that the 2014 Mazda3 has already won in its short
on-sale span since October 2013. As more and more outlets and
associations come to the same conclusion in their own competitions, a
clear picture emerges, showing that the completely redesigned Mazda3
has raised the bar for new vehicles available in Canada this year.
“When we unveiled the all-new Mazda3 recently, we called it a Game
Changer; for us, as well as for the compact car segment,” said Kory
Koreeda, President, Mazda Canada. “This Best of the Best award from the
Canadian Automotive Jury is another strong indicator that we are onto
something, and we’re honoured to be receiving so much positive support
for our best-selling vehicle.”
“With each previous generation the Mazda3 has set a new standard for the
compact segment. The latest Mazda3 does that yet again. Its combination
of styling, practicality and a full suite of Mazda’s SKYACTIV
technologies make it a dynamic, fun to drive car that is equally
fuel-efficient and affordable. The combination saw the Mazda3 earn an
easy victory as Jury’s Best of the Best,” said Canadian Automotive Jury
member Graeme Fletcher, automotive writer at the National Post and
reporter at Motoring TV.
The Canadian Automotive Jury is a not-for-profit organization
independently funded by its 11 Jurors and Secretary, all veteran
automotive journalists who, with a combined experience of more than 285
years, account for the vast majority of automotive industry coverage in
Canada.
About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of 162
dealerships. For additional information visit Mazda Canada’s media
website at www.media.mazda.ca
SOURCE Mazda Canada Inc.
Image with caption: “Representatives of the Canadian Automotive Jury and Mazda Canada Inc. with the Best of the Best trophy (CNW Group/Mazda Canada Inc.)”. Image available at: http://photos.newswire.ca/images/download/20140116_C9239_PHOTO_EN_35610.jpg
