– Global launches starting in Japan this autumn –
HIROSHIMA, Japan, Sept. 3, 2014 /CNW/ – Mazda Motor Corporation today celebrated the unveiling of the fourth
generation Mazda MX-5 (known as Roadster in Japan) together with fans
at events held simultaneously in Japan, USA and Spain. The all-new
MX-5, which adopts both SKYACTIV technology and Mazda’s KODO—Soul of
Motion design language, will be rolled out to global markets starting
in 2015.
The MX-5 is an iconic model representing Mazda’s vehicle-engineering
philosophy—the pursuit of driving pleasure. “Innovate in order to
preserve” was the motto for the fourth generation, as the development
team searched for innovations that go beyond simple evolution.
Environmental and safety demands are much more stringent than they were
when the first generation MX-5 was introduced 25 years ago, but the
fourth generation stays true to the model’s original aim of offering
the pure driving fun that only a lightweight sports car can. It
achieves this through the adoption of SKYACTIV technology and
refinement of its appeal to the senses and sensations through which
people enjoy cars.
The design of the all-new MX-5 reveals another layer to Mazda’s KODO
design language. The exquisite proportions make the driver and
passenger stand out, and both the interior and exterior evoke the
exhilaration of open-top driving. It is the most compact of any
generation MX-5 so far and is more than 100 kilograms lighter than the
model it replaces, promising a dramatic leap in Jinba-ittai driving
fun.
As of July 2014, total production volume of the Mazda MX-5 exceeded
940,000 units and it continues to hold the Guinness World Record for
the best-selling two-seater sports car. This highly-celebrated model
has received over 200 awards from around the globe including Japan Car
of the Year 2005-2006.
Moving forward, Mazda will continue to develop products which offer all
customers driving pleasure and outstanding environmental and safety
performance.
For additional images, visit Mazda Canada’s media website at www.media.mazda.ca
About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165
dealerships. For additional information visit Mazda Canada’s media
website at www.media.mazda.ca
SOURCE Mazda Canada Inc.
Image with caption: “All-new 2016 Mazda MX-5 (front) (CNW Group/Mazda Canada Inc.)”. Image available at: http://photos.newswire.ca/images/download/20140903_C8463_PHOTO_EN_42615.jpg
Image with caption: “All-new 2016 Mazda MX-5 (rear) (CNW Group/Mazda Canada Inc.)”. Image available at: http://photos.newswire.ca/images/download/20140903_C8463_PHOTO_EN_42617.jpg
