Press Release

– 2012 Mazda3, MINAGI Concept showcase improved environmental, driving and safety performance –

IRVINE, Calif. (April 6, 2011) Mazda North American Operations (MNAO) will unveil its innovative and industry-leading suite of SKYACTIV technologies at the upcoming New York International Auto Show, alongside the North American debut of its MINAGI Concept and the United States debut of its refreshed 2012 Mazda3.

SKYACTIV is a suite of technologies, including completely redesigned, highly efficient, internal combustion gasoline and diesel engines, manual and automatic transmissions, and an advanced body and chassis. Together, these components will improve upon every aspect of the driving experience, including the vehicles performance, handling, fuel economy and safety. The first application of Mazdas new, high-efficiency SKYACTIV-G gasoline engine combined with SKYACTIV transmissions will debut in the 2012 Mazda3 later this fall. Nearly one of every three Mazdas sold worldwide is a Mazda3, which, refreshed for 2012, receives the SKYACTIV powertrain as well as a refined interior and exterior design and new safety features.

The MINAGI Concept is a compact SUV, and the first Mazda concept vehicle to fully adopt its new SKYACTIV suite of technologies and its new KODO (Soul of Motion) design theme, which was initially seen in the SHINARI Concept that debuted last year. Combining Mazdas latest technology and design elements, MINAGI provides direction for the brands next generation of vehicles, and is the inspiration for an upcoming production model. .

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at Product B-roll may be ordered online by visiting The News Market at

# # #

Attachment(click to download)

Leave a Comment