Press Release

TAKER Concept

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– Concept Vehicle Featuring SKYACTIV®[1] TECHNOLOGY Makes North American Debut –

IRVINE, Calif. (March 28, 2012) – Mazda North American Operations (MNAO) today announced the TAKERI Concept will make its North American debut at the upcoming New York International Auto Show.  TAKERI is the third concept vehicle to feature the brand’s KODO (“Soul of Motion”) design theme and the second to fully embrace SKYACTIV TECHNOLOGY.  TAKERI is the first Mazda concept vehicle to feature a SKYACTIV-D 2.2-liter clean diesel engine as well as other fuel-saving technologies such as i-stop, a stop-start system, and i-ELOOP, a regenerative braking system.

A vehicle of mid-size sedan proportions, TAKERI is outfitted with the swooping hood and crisp lines which have become synonymous with KODO design.  The eagle-eyed five-point grille stretches out into twisty yet sleek steel strokes, enhancing a lean, muscular build that sits on 20-inch satin-chrome wheels.  TAKERI also features the full suite of SKYACTIV technologies, Mazda’s innovative fuel-saving, performance-oriented engineering initiative. 

Equipped with a SKYACTIV-D 2.2-liter diesel engine, TAKERI features the i-stop idling stop system and i-ELOOP, the world’s first capacitor-based regenerative braking system.  i-stop restarts in a single engine cycle unlike other stop-start systems, which require two cycles.  At less than 0.4 seconds, i-stop achieves the world’s fastest diesel engine restart time.  i-ELOOP efficiently converts kinetic energy into electricity during deceleration, which is stored in capacitors and then used to power the vehicle’s electric equipment, reducing engine load and improving fuel economy by as much as 10 percent.

More information on the TAKERI Concept as well as Mazda’s global business plans will be announced during a press conference on Wednesday, April 4.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at  Product B-roll may be ordered online by visiting The News Market at

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[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

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