IRVINE, Calif. (March 1, 2012) – Mazda North American Operations (MNAO) today reported strong February U.S. sales of 25,651 vehicles, representing an increase of 32.3 percent versus last year and best February total sales since 1994. On a Daily Selling Rate (DSR) basis, Mazda’s February 2012 sales were up 27.0 percent. Year-to-date sales through February are up 47.5 percent (44.5 percent DSR) versus last year, with 49,647 vehicles sold.
Key February sales notes:
- The all-new 2013 Mazda CX-5 small crossover SUV, named “2012 Crossover of the Year” from Autobytel, arrived at dealerships in the last week of February, registering 357 sales. CX-5 is the first Mazda to fully encompass SKYACTIV® TECHNOLOGY, the brand’s engineering-focused philosophy toward improving all-around vehicle efficiency, and achieves the highest highway fuel economy (35 MPG) of any SUV in America.
- As fuel prices rise across the country, Mazda2 sales are up this month with 2,701 vehicles sold accounting for a 210.5 percent increase.
- Mazda3 sales of 11,275 vehicles accounted for a 39.6 percent increase over last year and its best monthly sales since July 2008. The new 2012 Mazda3 features Mazda’s innovative SKYACTIV-G engine and SKYACTIV-Drive automatic transmission that achieves up to 40 MPG on the highway.
- Mazda 6 reported its best month since March 2008 with 5,101 vehicles sold, a 79.7 percent increase over last year.
Rounding out February sales for the North American market, Mazda Motor de Mexico (MMdM) reported its best-ever February and 24th consecutive month with year over year growth, with sales of 2,210 vehicles, accounting for a 4.0 percent increase versus February of last year. Mazda Canada Inc. (MCI) sold 4,735 vehicles in February, up 14.0 percent compared to last February.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
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