Mazda Canada sales outpace the market, increase 5% in March 2013

— Third consecutive sales increase led by Mazda3 and Mazda2 compact
cars —

TORONTO, April 2, 2013 /CNW/ – Mazda Canada announced sales for March
2013 today totaling 8,153, which represents an increase of 5% compared
to March 2012. Total year-to-date sales are up by 3% over the first
quarter of 2012.

Sales last month were led by the compact Mazda3, which enjoyed its best
March since 2010 and second best March ever with 4,848 sold. Almost 50%
of all Mazda3’s sold in March were equipped with the fuel-efficient
SKYACTIV Technology, which saves consumers money at the pumps while
offering an exhilarating driving experience.

“Canadians love to buy compact cars, and the Mazda3 with SKYACTIV
Technology had a great month in March, which helped Mazda outpace the
market,” said Vito Paladino, Director of Sales Operations at Mazda
Canada. “The popularity of new Mazda vehicles with SKYACTIV Technology
continues to shine every month, as consumer awareness continues to
grow.”

The CX-5 had the best month on record in March with 1,771 vehicles sold,
representing a 7% gain over 2012. The 2014 CX-5 is now available with
an all-new 2.5L gasoline engine which produces 184 horsepower and 185
lb-ft of torque while still maintaining the excellent fuel economy
standards set by the 2.0L CX-5 a year ago. Sales of the all-new
SKYACTIV Mazda6 also rose by 17% in March, which is also the best March
since 2010.

March Highlights

  • Best ever sales month on record for CX-5, rising 7% year-over-year
  • Mazda3 enjoys best March sales since 2010, up 25% over 2012
  • Mazda Canada total sales is best March since 2008
  • Mazda2 sales jumped 48% in March
  • SKYACTIV Technology vehicles accounted for 53% of all sales in March

Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165
dealerships. For additional information visit Mazda Canada’s media
website at www.media.mazda.ca

 

SOURCE: Mazda Canada Inc.