Munich. Lighting the way after the Festive MINI
Electric’s first public appearance at The Lexicon Bracknell in
Berkshire, on the 25th November, the car is travelling to
various locations around the UK, driven by project creator Nicholas
‘Nico’ Martin.
The sen-sleigh-tional project first started over three years ago,
with Nico hand-wrapping his MINI in fairy-lights and displaying it in
his local town of Bracknell. However, in December 2020, without the
usual Christmas switch-on displays delivering much-needed festive
spirit, Nico realised he could use the Festive MINI to bring joy and
positivity to people on their own doorsteps, whilst also raising
awareness and over £5000 for the MS
Trust and Duchenne UK,
two charities very close to his heart.
Nico said, “I’m so pleased to be back with the Festive MINI charity
tour. I just knew last year I had an opportunity to cheer people up
and also to raise funds for the MS Trust and Duchenne UK. Both
charities mean a lot to me – unfortunately my mother was diagnosed
with Multiple Sclerosis six years ago, and in 2019 I was asked to take
the Festive MINI to surprise an incredible young boy, Marcus Rooks,
who was diagnosed with Duchenne Muscular Dystrophy. When I saw his
face light up with so much joy and excitement, I realised that I had
created something truly special. Ever since meeting him and learning
about his condition, I’ve wanted to support him in any way I can.”
This year, Nico has introduced a guest charity spot taken up by Alzheimer’s Society and he
has rallied support from MINI UK, Festive Lights and Italian smart
lighting company Twinkly, to up the voltage on his project and make it
bigger and better than ever, with an aim of raising as much money as
possible for the three special causes.
Nico added: “I’m so grateful for the incredible support behind the
project and the teams involved this year. The MINI Electric is even
more exciting to drive and means all my trips on the tour are
environmentally friendly and the app-controlled Twinkly lights with
their amazing customisable animations really give the car a bit of
extra magic. I can’t wait to get out on the road to spread some
Festive MINI spirit and raise lots of money for the three charities!”
David George, Director, MINI UK said, “We’re extremely humbled to be
a part of Nico’s fundraising project with the Festive MINI Electric.
It’s a wonderful idea that will bring people together, make them
smile, and also raise funds for some amazing charities.”
For more information on the Festive MINI Tour and to keep updated on
where it’s headed visit www.festivemini.com
Donate here: https://festivegiving.org.uk/fundraising/festive-mini/
Follow Nico’s journey on Instagram: @drivingwithnico
In case of queries, please contact:
Corporate Communications
Sarah Bauer, Product Communication MINI
Tel.: +49-89-382-94180
E-mail: sarah.bauer@mini.com
Andreas Lampka, Head of Communication MINI
Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
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In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax
in the financial year 2020 was € 5.222 billion on revenues amounting
to € 98.990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.
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