Kia Soul Named One Of “10 Great And Safe Rides For Teens” By AutoWeek Magazine


Popular and Stylish Urban Passenger Vehicle Honored by
Well-Known Automotive Publication

  • Kia five-door appeals to youthful consumers with personalization options and style
  • Soul touted for value, safety features, fuel economy and overall appeal
  • IRVINE, Calif., September 4 2009 Following a slew of prestigious honors and recognitions, the 2010 Kia Soul has yet again been recognized for its consumer appeal and been named one of 10 Great and Safe Rides for Teens by AutoWeek magazine as part of its September 7, 2009 issue. Recently named to the Most Exciting Cars of 2010 list by, given a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS) and named to the Top 10 Back-to-School Cars list by Kelley Blue Books, Soul was recognized by AutoWeek for its striking style, value, safety features, fuel economy and overall appeal to the teenage demographic.

    Soul is the right car for the times, offering a viable option for the teenage driver with a comprehensive package of unique style, safety features, fuel economy and value, said Michael Sprague, vice president, marketing of Kia Motors America (KMA). Designed for both the young and young-at-heart, Soul provides an abundance of standard safety features and enables owners to truly personalize their vehicle to stand out in a crowd, which we know to be important to todays youth.

    Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors affordable halo vehicle offers an attractive starting price below $14,0001 . Designed with the young and young-at-heart in mind, Soul presents an immense amount of style, value and personalization options, and is outfitted with numerous youth-oriented standard convenience features, including an AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service2 , and USB and auxiliary input jacks in the center console with full iPod3 and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable). Soul also offers an optional Audio Upgrade Package that includes a center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music to truly enhance the personal lounge atmosphere.

    In addition to the number of technology and convenience features found on Soul, the five-door hatchback also surrounds its occupants with abundant safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

    About Kia Motors America

    Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.

    Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site For media information, including photography, visit

    About AutoWeek Magazine

    AutoWeek magazine is a fortnightly automotive-enthusiast publication based in Detroit, Mich., and is one nearly 30 titles published by Crain Communications Inc. Through its print and online products, the AutoWeek brand is symbolic of core automotive passion. It is a must-read for those who live the automotive lifestyle. AutoWeek delivers by-the-minute news at while taking an in-depth look at the enthusiast world in the primarily subscription-based magazine. AutoWeek provides readers with more information more often, giving them their car fix before the other guys even start their engines.

    1 Price shown for base model and does not include destination charge of $695, and also excludes taxes, title and license fees, additional options and retailer charges.
    2 Customers must renew SIRIUS subscription after trial period if they wish to retain service. SIRIUS three-month complimentary subscription not available in Canada, AK, or HI. For full terms and conditions, visit SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries.
    3 Accessory cable required for iPod mobile digital device. Cable and iPod sold separately. iPod is a registered trademark of Apple Inc

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