Kia Soul Named “Small Car Of The Year” By FAMA Magazine


Award-Winning Kia Urban Passenger Vehicle Honored by Top Hispanic Womens Publication

  • Kia five-door selected for numerous consumer-friendly attributes
  • Souls value, safety features and styling enhance overall appeal
  • IRVINE, Calif., January 11, 2010 Adding even more recognition to its growing list of accolades, the 2010 Kia Soul was named Small Car of the Year by FAMA Magazine during an award presentation at the 2010 North American International Auto Show (NAIAS) in Detroit. Also named one of 10 Great and Safe Rides for Teens by AutoWeek magazine, one of the Most Exciting Cars of 2010 by, given two Top Safety Picks by the Insurance Institute for Highway Safety (IIHS) and named to the Top 10 Back-to-School Cars list by Kelley Blue Books, Soul was selected by FAMA for its extensive list of safety features, dynamic styling, impressive interior room and value

    Soul offers todays consumer a practical and attractive option with a more than impressive package of vibrant styling, extensive safety features and standard amenities, said Michael Sprague, vice president, marketing of Kia Motors America (KMA). In todays economy we feel its important that buyers dont have to sacrifice these necessities for overall value, and Soul delivers.

    Editors from FAMA selected the top vehicles across six categories, including Editors Choice Award, Green Car/Hybrid of the Year, Best Luxury Sport Utility, Sport Car of the Year, Small Car of the Year and Car of the Year for Women. Each vehicle considered possessed a long list of safety features, impressive styling, interior space and value.

    Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors affordable halo vehicle offers an attractive starting price below $14,0001. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.

    In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

    About Kia Motors America

    Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.

    Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site For media information, including photography, visit

    1 Price shown for base model and does not include destination charge of $695, and also excludes taxes, title and license fees, additional options and retailer charges.

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