KIA MOTORS’ “KIA RIO WINDOWS DOWN” PLAYLIST ON SPOTIFY GAINS MOMENTUM AS FACEBOOK USERS SUBMIT THEIR FAVORITE SONGS
Music Enthusiasts Propose Top Songs for the Ultimate “Sing at the Top of Your Lungs” Online Playlist
IRVINE, Calif., March 13, 2012 – In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled “Kia Rio Windows Down,” through Spotify, the award-winning digital music service that embraces sharing music and hearing tracks instantly by hitting play on any music post or posting tracks on Facebook and Twitter. Since the submission period began on the Kia Rio Facebook page in February, more than 1,100 songs have been submitted for inclusion on the playlist on Spotify, with song selections totaling 15 hours of music and an average of 24 minutes of time spent per user listening to the playlist, which provides an environment for users to listen, discover, and share the unique playlist with their friends. To create the perfect playlist for a joyride in the all-new Kia Rio subcompact, songs from Spotify’s library of more than 15 million tracks can be submitted for the playlist until April 15, and will remain on the Spotify platform indefinitely.
“From our ‘Share Some Soul’ ad featuring LMFAO’s ‘Party Rock Anthem’ to Mötley Crüe belting out ‘Kickstart My Heart’ in last month’s Super Bowl commercial, music plays an important role in Kia’s marketing efforts and being the first in the auto industry to partner with Spotify continues that trend,” said Michael Sprague, vice president, marketing communications, KMA. “Spotify is an innovative music service, and aligning with a new platform that embraces the sharing of music was a natural fit for Kia to extend our Rio launch. Being the first to create a car-centric playlist on Spotify in the U.S. increases Kia’s interaction with our target audiences that are passionate about music and social media.”
About the Kia Rio 5-Door and Rio Sedan
Available in a sedan or hatchback configuration, the eco-friendly Rio and Rio 5-door offer three trims LX, EX and SX and are equipped with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower1 while maintaining a standard class-leading fuel economy rating of 30/40 mpg (city/highway)2.
Kia’s Unprecedented Growth
Kia Motors is the one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA
recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality3 and the industry’s highest brand loyalty ranking4. Kia’s U.S.-based manufacturing facility in West Point, Georgia KMMG is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company’s two best-selling vehicles in the U.S. the Sorento CUV and Optima midsize sedan5. Kia’s value and technology-laden 2012 model year lineup
also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
Spotify is an award-winning digital music service that gives you on-demand access to over 15* million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
* Number of tracks licensed globally. Catalogue size varies in each country.
Spotify is available in 12 countries: USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Austria, Belgium, The Netherlands and Spain, with more than 10 million active users, and over 3 million paying subscribers.
1 Class-leading horsepower claim for 1.6L GDI engine based on comparison of 2012 subcompacts as of February 2012
2 Class-leading fuel economy claim for 1.6L GDI engine based on comparison of 2012 subcompacts as of February 2012. 2012 EPA fuel economy estimates are 30 mpg/city and 40 mpg/hwy with 1.6L GDI engine. Actual mileage will vary.
3 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
4 Source: Experian Automotive Q2 2011 market analysis.
5 The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built at KMMG