Kia Motors America Announces Record February Sales

KIA MOTORS AMERICA ANNOUNCES RECORD FEBRUARY SALES

Company Achieves 36-Percent Monthly Sales Increase;
Up 31 Percent Year To Date

IRVINE, Calif., March 1, 2011 – Kia Motors America (KMA) today announced the brand’s best ever February sales of 32,806 units, besting the previous February record of 24,052 set in 2010 by 36.4 percent. Year-to-date sales are up 31.2 percent and the 2011 Sorento was KMA’s best-selling vehicle for the 14th straight month. The February sales record marks KMA’s sixth consecutive month of record sales.

“With back-to-back monthly sales records in 2011 we are well ahead of last year’s record first quarter sales pace thanks to head-turning vehicles such as the all-new Optima and tremendously popular Sorento that have raised consumer awareness and perception of the Kia brand,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Following closely on the heels of the introduction of our first turbocharged model in the U.S. the 2011 Optima Turbo we are preparing to launch a turbocharged version of the Sportage compact CUV that will bring a new level of performance and driving excitement to this already popular CUV.”

2011 Kia Motors America Product Line

Kia’s model year 2011 vehicle line includes the Sorento CUV and Sportage CUV, the all-new Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF FEBRUARY
YEAR-TO-DATE
Model
2011
2010
2011
2010
Rio
1,852
1,949

2,815

4,347

Spectra
–
55

–
102
Forte
5,304
4,333

10,634
8,064
Optima
4,844
2,471

8,663
5,633
Amanti
–
38

1
66
Sportage
3,965
1,088

6,989
1,850
Sorento
–
159

–
632
MY’11 Sorento
8,641
8,207

16,757
15,605
Sedona
1,403
978

2,469
1,906
Rondo
7
465

31
821
Borrego
106
709

207
1,403
Soul
6,684
3,600

12,029
5,745
Total
32,806
24,052

60,595
46,174