Kia Motors America Announces January Sales


KIA MOTORS AMERICA ANNOUNCES JANUARY SALES

All-New 2011 Kia Sorento CUV Arrives in Showrooms; Records
Strong First Month

IRVINE, Calif., Feb. 2, 2010 Kia Motors America (KMA) today announced January sales of 22,123 units, highlighted by a strong first-month performance of the brands first U.S.-built1 vehicle the all-new 2011 Sorento CUV which arrived in showrooms on January 4 and was the brands best-selling vehicle for the month with 7,398 units sold. January sales represent a 0.1-percent increase over the same period in 2009.

The all-new Sorentos tremendous early performance is a clear indication that its combination of just right size, design, modern technology and interior features and packaging resonates with consumers, said B.M. Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). The Kia brand is rapidly evolving thanks to innovative designs, and the arrival of the first vehicle from our plant in West Point, Georgia is a significant milestone as we continue to expand our line of vehicles while following the Kia brand tenets of value, quality, safety and technology.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brands continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the companys first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup and is now arriving in dealerships.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.

Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF JANUARY
YEAR-TO-DATE
Model
2010
2009
2010
2009
Rio
2,398
1,656
2,398

1,656
Spectra
47
5,810

47
5,810
Forte
3,732
n/a

3,730
n/a
Optima
3,162
2,198

3,162
2,198
Amanti
28
183

28
183
Sportage
762
4,129

762
4,129
Sorento
473
3,621

473
3,621
MY’11 Sorento
7,398
n/a

7,398
n/a
Sedona
928
2,570

928
2,570
Rondo
356
1,657

356
1,657
Borrego
694
272

694
272
Soul
2,145
n/a

2,147
n/a
Total
22,123
22,096

22,123
22,096

1 KMMG vehicles are built with U.S. and globally sourced parts.

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