Kia Motors America Announces Best Sales Quarter Ever

IRVINE, Calif., July 1, 2010 Kia Motors America (KMA) today announced its best sales quarter ever of 93,373 units, bolstered by the companys best June sales ever of 31,906 units, a 12.8-percent increase over the previous June best in 2008. Year-to-date sales of 170,069 are up 15.4-percent, and the 2011 Sorento CUV was KMAs best-selling vehicle for the sixth consecutive month with 8,608 units sold.

Kia Motors design-led transformation is attracting new buyers to Kia showrooms, as evidenced by our best-ever first half of the year sales, said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). Consumers are taking notice of the eye-catching design and long list of comfort, convenience and technology features found in our new generation vehicles, including the Sorento, Soul and Forte, and our aggressive launch schedule will continue with the arrival of the all-new Sportage this summer followed just a few months later by the all-new Optima.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brands continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft¹, an advanced hands-free in-car communication and entertainment system (expected to be available in select Kia models in the U.S. later this year).

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 700 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.

Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF JUNE
YEAR-TO-DATE
Model
2010
2009
2010
2009
Rio
1,803
2,468
13,735

11,742

Spectra
16
6,931

231
36,997
Forte
7,467
258

33,467
268
Optima
1,055
3,645

15,627
14,703
Amanti
23
169

187
3,371
Sportage
1,448
6,267

8,743
22,134
Sorento
7
1,189

764
15,736
MY’11 Sorento
8,608
n/a

50,021
n/a
Sedona
3,003
1,788

10,912
19,420
Rondo
196
891

3,008
9,262
Borrego
1,851
428

4,737
2,597
Soul
6,429
2,811

28,637
11,174
Total
31,906
26,845

170,069
147,404

^{1 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.}