Kia Motors’ Inaugural Motorsports Season Continues At Homestead Speedway

  • HD Radio Technology joins Kias U.S. motorsports program as an official sponsor

    IRVINE, Calif., March 4, 2010 Following a top-20 finish in Kia Motors first-ever auto race on U.S. soil, the Infinity Audio Kia Forte Koups return to the track this weekend for the Homestead 200 on March 6 at Homestead-Miami Speedway. Applying the lessons learned from 2.5-hours of road racing during the first GRAND-AM Continental Tire Sports Car Challenge Series event at Daytona Speedway, Kias racing partner, Kinetic Motorsports, has made several modifications and adjustments to improve and enhance the Forte Koups speed and responsiveness to driver input.

    Following the debut in Daytona, Kinetic Motorsports has embarked on a header development program to improve engine breathing and oil levels, adjusted shifter cables to avoid overtravel and deliver more precise gear changes, and changed brake pedal feel based on driver feedback. Recent testing revealed improvements in platform stability and braking response while reliability remains strong.

    While we were pleased to reach the track and the initial result in Daytona, we know there is a lot more potential in the Kia Forte Koups and weve already seen significant performance improvements since the first race, said Nic Jnsson, driver of the No. 10 car. Despite the lack of racing experience in Kias DNA, there is no question that we are headed in the right direction with the Forte Koup development program and we are confident we will be faster at Homestead and as the season progresses.

    In their debut event, the No. 12 car piloted by the 2007 GRAND-AM ST champions Trevor Hopwood and Adam Burrows proved to be a reliable performer and finished 19th after starting in the 31st position. Meanwhile, the No. 10 car piloted by Nic Jnsson and Andy Lally provided an in-cockpit view of the race from its roof-mounted and in-car SPEED TV cameras, which will once again be utilized at Homestead.

    In addition to mechanical refinements, the No. 10 and No. 12 Kia Forte Koups will also have a slightly altered appearance at Homestead with the addition of HD Radio Technology as an official sponsor of KMAs motorsports program. HD Radio Technology, invented by iBiquity Digital Corporation, is the DIGITAL evolution of AM and FM radio, adding new features like crystal-clear sound, new local FM channels, on-screen information and much more all 100% Subscription Free. HD Radio Technology will be available on select 2011 model year Kia vehicles.

    The Forte Koups performance-inspired styling and outstanding driving dynamics are a perfect fit for road racing, making Kia Motors first two-door coupe the logical choice for KMAs initial motorsports efforts. The two-door, front-wheel-drive race cars utilize the Forte Koup production cars 2.4-liter inline four-cylinder engine.

    About Kia Motors America

    Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.

    Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site For media information, including photography, visit

  • Leave a Comment