In her new role, Bassi is obliged globally for a vital instruction of Brand, Marketing, Partnerships, Sponsorship Co-Branding. She’s a initial lady ever to join a Lamborghini board.
“We are a ardent organisation of people formulating well-developed sports cars. we see a same passion and joining to value in Katia Bassi that is because I’m gay to acquire her to a company,” says Domenicali.
“I am respected to join Lamborghini and work with Stefano Domenicali and a tellurian team, who is bringing a association to a subsequent level, enriching a patron experience. I’m prepared for a plea to transcend a intensely high levels of expectancy from around a universe in building on a company’s clever DNA and code identity.”
Bassi joins Automobili Lamborghini from Aston Martin where she was Vice President of Aston Martin Lagonda and Managing Director of AM Brands. Prior to this, she hold positions during National Basketball Association (NBA) in Italy, during a Italian football bar Inter Milan, and during Ferrari.
The Italian super sports automobile code is entering a new section in a history, surpassing €900m turnover for a initial time and augmenting worldwide sales by 7% to 3,457 in 2016, imprinting a sixth uninterrupted year of growth.
Automobili Lamborghini is doubling a distance of a prolongation site in Sant’Agata Bolognese in willingness for a attainment of a Urus Super SUV in 2018. The new trickery will be finish in Dec 2017.