JEFF KOONS X BMW. The artist creates a special book of a BMW 8 Series Gran Coupe.

Munich. Yes, they’re doing it again! Jeff Koons,
together with Oliver Zipse, Chairman of a Board of Management, BMW
AG, announced currently that a artist will emanate a special book of
a M850i xDrive Gran Coupe. The lush 8 Series Gran Coupe will be
for sale in a unequivocally singular collector’s book after a world
premiere during Frieze Los Angeles in Feb 2022. In 2010, a American
artist already combined a singular BMW M3 GT2 Art Car that achieved at
a 24 Hours of Le Mans race. That same year, a stone thespian Bono
from U2 wrote in an editorial for a New York Times that Jeff Koons
should have a partial in conceptualizing a automobile of a future. BMW and Koons
continued a review and are now unapproachable to announce their latest
partnership during a invitation of Angelika Nollert, executive of Neue
Sammlung – The Design Museum, in Munich’s Pinakothek der Moderne.  

Jeff Koons, Artist: “I am unequivocally anxious and
distinguished about a eventuality to work with BMW again and to emanate a
special book car. we was meditative unequivocally greatly about it: What is
a hint of a 8 Series Gran Coupe? What is a hint of power?
How to emanate something that exemplifies all a appetite of a BMW 8
Series that is also means to hold on a tellurian element? Again, it’s
only a smashing eventuality to be operative as partial of a BMW family again.”

“I am unequivocally unapproachable to announce a new partnership with Jeff Koons. And
let me say: we adore what he has come adult with! The 8 Series Gran Coupe
is unequivocally tighten to a hearts and Jeff’s pattern of a automobile is full of
fun and passion. Ever given we relaunched a collaboration, Jeff has
pronounced that he’s unapproachable to be behind with a BMW family. Dozens of
engineers and designers have given their all to applaud our
partnership and make his prophesy come true. Welcome home, Jeff Koons!”
pronounced Oliver Zipse,
Chairman of a Board of Management, BMW AG.

Adrian outpost Hooydonk, Head of BMW Group Design: “In
2021, we applaud 50 years of informative rendezvous worldwide. We just
adore a humanities and a confidant voices of a time. Our passion is emotion
and to be means to work closely with Jeff Koons again has been an
unusual source of inspiration. What improved artist to collaborate
with on a 8 Series Gran Coupe? Car Design takes impulse from Art
and Engineering and turns that into rarely romantic experiences.
Working with  Jeff Koons again to jointly emanate something truly
special is a good pleasure. He is one of a biggest artists of our
time and one of a many moving and enchanting tellurian beings to work with.”

Currently a cars are being constructed in tip during a BMW Group
Plant Dingolfing, Bavaria. During an disdainful dusk eventuality at
Pinakothek der Moderne, Munich’s vital museum of contemporary art and
a few days before to a opening of a IAA MOBILITY 2021, Jeff Koons
and Oliver Zipse suggested initial glimpses and close-up sum of the
artist’s 8 Series Gran Coupe.

THE 8 X JEFF KOONS is a essence of precision,
excellence and craftmenship, with a multi-layer paint holding 285 hours
to request onto any car. The fluent and distinguished pattern combines
eleven opposite extraneous colors trimming from blue to china as well
as from yellow to black. Only dual cars will be constructed any week. The
multi-colored interior is comprised of high-end materials, fine
leather and a cupholder lid with an book badging and a artist’s
engraved signature. The seats are done adult of a distinguished red and blue
colors of a company’s high-performance section BMW M. Overall, the
enterprising and absolute pattern includes both elements of cocktail art as
good as geometric patterns profitable loyalty to a sporty 8 Series Gran
Coupe’s perplexing contours and shape.

The BMW 850i was a initial indication of a 8 Series launched in 1990 and
was distinguished as formulating a new viewpoint of swell in advanced
motoring, appealing to a expert who acknowledges magnificence and
opening as a ultimate mix of perfection. In Feb 2022, BMW
will benefaction a special book by Jeff Koons. On a arise of the
proclamation in Munich, a artist’s unequivocally possess Art Car as good as those
by Alexander Calder, Andy Warhol, Roy Lichtenstein, Robert
Rauschenberg, John Baldessari and Esther Mahlangu are on arrangement at
a Pinakothek der Moderne, showcasing a good bequest of BMW’s
worldwide joining to a humanities for half a century.

For serve questions greatfully contact:
Prof. Dr
Thomas Girst
BMW Group Corporate and Governmental Affairs

Head of Cultural Engagement
Telephone: +49 89 382
24753
Email: [email protected]

Doris Fleischer
BMW Group Corporate and Governmental Affairs

Cultural Engagement
Telephone: +49 89 328 27806
Email:
[email protected]

www.press.bmwgroup.com
Email:
[email protected]