Interpol, bikes, BBQ and the industrial charm of Berlin. The Pure&Crafted Festival presented by BMW Motorrad invites visitors to a relaxed late summer weekend at the Altes Kraftwerk Rummelsburg on 26 and 27 August.

Munich. The third edition of the PureCrafted
Festival takes place on 26 and 27 August – in a new look and at an
authentic Berlin location. After two successful years at the Berlin
Postbahnhof, the festival now moves to a larger space, its new home
being the former Berlin power station Altes Kraftwerk
Rummelsburg
. The site offers impressive industrial charm and
promises greater diversity than ever for all friends and fans of
motorcycle culture, New
Heritage lifestyle and down-to-earth guitar
music
. Once again this year, the festival offers an exquisite
entertainment line-up. With captivating live shows by
Interpol, Car Seat
Headrest and Razz, PureCrafted
brings Berlin a very distinctive experience in a late summer atmosphere.

With its melancholic post-punk and new wave, the US band
Interpol is the headline act at this year’s
PureCrafted Festival. They will be bringing along their
trendsetting album “Turn On The Bright Lights” with them, which
celebrates its 15th anniversary this year. Also to be seen on the
main stage: the self-made musician Will Toledo
alias Car Seat Headrest and band.
Unwilling to commit to a specific genre – which would be boring
anyway – the trio plays psychedelic electronic numbers alongside
punk anthems. Other highlights this year include indie rockers
Razz, who are guaranteed to provide a thrilling
live show, Berlin-based band Picture with its
highly fashionable brand of songwriter rock, and the high-energy
girls of Gurr. The line-up is rounded off with the
adventurous high-flyers Giant Rooks,
Abay, who describe their style as post-pop, The
Dead Lovers and The Rob Ryan
Roadshow
, who like to surprise their live audiences.

But PureCrafted is so much more than a regular festival. In
addition to the music, the spacious outdoor area will once again
include an international custom bike show this year, as well as
acrobatic performances at the Original Motodrom
guaranteed to send adrenalin levels shooting up to unprecedented
heights. In the architecturally impressive machine room of the Altes
Kraftwerk – a former power station – there will be familiar features
such as the General Store with its numerous
exhibitors and attractions as well as the Food Court
offering a diverse range of culinary delights to explore.

While music lovers get their money´s worth especially on
Saturday with the internationally renowned stage line-up, the Sunday
will focus somewhat more on the theme of motorcycle culture and New
Heritage lifestyle – so it’ll be time to pack up friends, family and
stuff and get out into the fresh air! PureCrafted invites
anyone with a sense of curiosity and adventure to savour the
uniquely relaxed festival atmosphere and round off the weekend with
an eventful day – complete with motorcycle ride-out and kids’
program. And the music is a key feature here too, of course: we can
look forward to some real musical gems on the Motodrom stage!

 

Festival tickets are now available for advance booking. The
ticket for both days costs € 24.00, the ticket for Saturday costs €
19.00 and the ticket for Sunday € 5.00.

 

Tickets are available at www.pureandcrafted.com/tickets.


 


PureCrafted Festival


When

: 26 and 27 August 2017

Where: Altes Kraftwerk Rummelsburg, Berlin

 

Line-up

Interpol | Car Seat Headrest | Razz | Gurr | Giant Rooks | Abay
| Pictures | Rob Ryan Roadshow | The Dead Lovers and others

 


Tickets available at

: www.pureandcrafted.com/tickets

Festival ticket (Saturday Sunday): € 24.00 (plus fees)

Saturday ticket: € 19.00 (plus fees)

Sunday ticket: € 5.00 (plus fees)

 

Website: www.pureandcrafted.com

Facebook: www.facebook.com/pureandcrafted

Twitter: www.twitter.com/pureandcrafted

Instagram: www.instagram.com/pureandcrafted

#pureandcrafted

 

You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
 

 

The BMW Group 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


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