Infiniti Challenges the Status Quo by Empowering Enthusiasts



Infiniti Challenges the Status Quo by Empowering Enthusiasts

– New Bold, Competitive Ads to Air Based on Fan Preference –

Infiniti continues to challenge conventions by allowing the brand’s legions of enthusiasts to not only preview new bold and competitive TV spots first, but also select which they prefer to run most often.

Today, Infiniti unveiled two new 15-second spots entitled “Lullaby” and “Spa” exclusively on the brand’s Facebook page, official YouTube Channel and Twitter. Introduced to the brand’s fans and followers first, these new spots boldly reinforce the luxury automaker’s status as the antithesis to sedate luxury.

In “Lullaby,” the first 15-second spot, Infiniti affirms, “There’s luxury that lulls, and there’s luxury that thrills.” Infiniti then reinforces the point in a second 15-second spot entitled “Spa” which cleverly acknowledges that, “Luxury can be a sedative or a stimulant.” Both spots dramatically illustrate Infiniti’s ongoing commitment to design luxury that thrills.

Infiniti is also stimulating enthusiast participation via the brand’s Facebook page by asking which spot they prefer to have air most on TV. Infiniti will start rotating these spots on network, cable and spot market TV on July 18, and will amplify spot rotations based on enthusiast preference through August.

“We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands,” said Infiniti Americas Vice President Ben Poore. “Our commercials are bold, and serve as our proclamation of confidence in our ability to move our customers emotionally as well as physically.”

About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at or join us at,, or


Kyle Bazemore
Infiniti Product Communications

Jeremy Miller
TBWA Worldwide

Leave a Comment