Infiniti Challenges the Notion of Functionality with the All-New JX, Debuts New Spots on NCAA® Selection Sunday



Infiniti Challenges the Notion of Functionality with the All-New JX, Debuts New Spots on NCAA® Selection Sunday

– Ad Series Highlights Brand’s First 7-Passenger Luxury Crossover –

The comprehensive introduction of the 2013 Infiniti JX, on sale nationwide this month, tied to the NCAA continues today with the release of three new television spots live on Set to air Selection Sunday on CBS, the ad series showcases the leading technologies in the brand’s 3-row luxury crossover, including the world’s first Backup Collision Intervention System.

The Infiniti JX spots, “We Choose,” “Interior,” “Dog House,” and “See the Invisible,” feature a stylish family encountering common situations before everyone is ready to drive off, including:

  • Passengers entry to the 3rd row, surprisingly easy in the Infiniti JX with the vehicle’s wide door openings and unique forward movement function of the 2nd row;
  • Driving directions and other questions, now answerable through the Infiniti Personal Assistant, Infiniti’s live 24-hour, personal concierge service in the new JX, and;
  • Obstacles behind the vehicle, which the JX Backup Collision Intervention System will detect and, if necessary, automatically engage the brakes to help avoid a collision.

“The inspiration that is NCAA March Madness® and the passion surrounding the games provides the right platform to share our story about the all-new Infiniti JX with passionate fans,” said Infiniti Americas Vice President Ben Poore. “These spots showcase how our vehicle stands out from the crowd with the bold design, luxurious versatility and advanced hospitality and safety features.”

The campaign debuts on Selection Sunday on CBS with spots running throughout March Madness®, including the Men’s Final Four® and NCAA Basketball Championship Game.

Infiniti will also showcase the new series at the 2012 Amelia Island Concours d’Elegance this weekend, as the proud sponsor of the Infiniti Media Room and Judges’ Lunch. Support will continue over the summer during the 2012 Olympic Games in London. The new fully integrated campaign from TBWAChiatDay Los Angeles includes digital work and will be available on the brand’s Facebook page, official YouTube channel and Twitter.


You have many choices in life. The all-new Infiniti JX luxury crossover will help make your choices a little easier by offering you 7-seat comfort and flexibility like you’ve never seen. The soft leather interior and tri-zone entertainment system are luxuries you and your family are all sure to appreciate.

See the Invisible

The Infiniti JX is watching your back when life’s chaos creates blind spots. It helps you react when you need it.


Now available in the all-new Infiniti JX is Infiniti Connection with a live Personal Assistant. Infiniti strives to be there for you when you need us, especially if it means avoiding the doghouse.

We Choose

In life you have choices. You choose to grow up not old, you choose to raise a family and still follow your dreams. At Infiniti, we choose to inspire by designing a family vehicle that doesn’t sacrifice your individuality and introduces class-leading technologies and flexibility.

About Infiniti
Infiniti offers a full line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, Infiniti M Sedan, EX and FX crossovers and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at


Kyle Bazemore
Infiniti Product Communications

Elaina Haskos
TBWA Worldwide

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