Infiniti brand makes "inspired" entrance into Malaysia


, Kuala Lumpur, Malaysia

Infiniti brand makes “inspired” entrance into Malaysia

Infiniti set to capture five percent share of the luxury automotive market within the next five years

Infiniti has made Malaysia its second market in ASEAN with its official inauguration of a dedicated showroom and the premier release of four performance models.

The introduction of Infiniti to Malaysia follows launches in Western Europe, select South American and Asia Pacific markets.

Currently sold in 36 countries, and ranked the fastest growing import luxury brand in the United States in 2010, Infiniti’s entry into Malaysia is part of the brand’s global expansion drive over the next two years.

The premier release of four performance models in Malaysia includes the FX37 performance SUV, the EX37 performance crossover, the M37 performance sedan, and the G37 Sports Coupe.

Retailed through the Infiniti Center by Inspired Motor Sdn Bhd, a joint venture between Auto Dunia Sdn Bhd and Edaran Tan Chong Motor, the 8000 sq ft IREDI (Infiniti Retail Environment Design Initiative) showroom located in the heart of the capital’s Golden Triangle promises innovative service and a total ownership experience.

“Demand for luxury cars has been expanding rapidly in Southeast Asia in recent years. This is reflected in the growing number of upwardly mobile consumers in the region following several years of very strong economic growth. In a growing automotive market like Malaysia where a strong demand for premium cars is on the rise, Infiniti delivers a unique proposition of vehicles with distinctive design, high performance drivability, and progressive luxury,” said Mr Toru Saito, Infiniti’s Corporate Vice President.

Mr Saito said: “The arrival of Infiniti in Malaysia comes at a time when the luxury automotive market is experiencing positive growth. With a 40 percent increase in the luxury car market last year, we are excited to be in a position to offer luxury car buyers in Malaysia a distinctive brand that epitomizes luxury performance. Our plan in Malaysia is to capture five percent of local luxury car market in the next five years by progressively introducing new models in new segments and more Infiniti Centers in key market locations throughout the country.”

The Infiniti offers a unique experience for those who seek the ultimate in luxury motoring. Every detail of Infiniti is anchored by a fidelity to Japanese tradition for preciseness and inspired by artisanry.

Describing this underlying principle in the concept of Infiniti as ‘Inspired Performance’, Mr Saito concluded by saying that “The spirit of craftsmanship and innovation embodied in Infiniti is driven not only by a Japanese sense of reverence and perfection, but also mirrors the tastes of our clientele who are uncompromising in their pursuit of the very best in life.”

On the branding and partnership front, the recent appointment of Formula One champion, Sebastian Vettel as Infiniti’s first ever global brand ambassador and partnership with Red Bull racing reinforces the brand’s passion and dedication to performance and technology.

Infiniti’s global collaborations with the finest luxury brands such as Louis Vuitton, Bell Ross and Cirque du Soleil has also played a pivotal role in accentuating the brand’s association with haute culture and luxury.

The Infiniti Center is located at Chulan Square, 92 Jalan Raja Chulan, 50200 Kuala Lumpur and is open daily from 10.00 am to 9.00 pm. For more information about Infiniti call, 603 2142 3332 or visit

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