, Milton Keynes, UK
INFINITI AND RED BULL RACING BRING WORLD CHAMPIONSHIP WINNING PERORMANCE TO THE CITY STREETS
Tens of thousands of Formula One fans were treated to an unforgettable display of inspired performance on Saturday, as Infiniti and Red Bull Racing took to the streets with an exclusive live demonstration.
Taking place in Red Bull Racing’s home city of Milton Keynes in the UK, F1 drivers Sebastian Vettel and Mark Webber wowed approximately 60,000 spectators by driving the World Championship-winning Red Bull Formula One cars along the city streets, condoned off especially for this historical event. Amongst the roar of engines and clouds of tyre smoke, Red Bull Racing Team Principal Christian Horner and Chief Technical Officer Adrian Newey were also there to meet and greet fans.
As a major partner of Red Bull Racing, Infiniti was central to the show, with both Mark Webber and Sebastian Vettel completing hero laps and waving to the crowd aboard two Infiniti G Convertibles. Each of the drivers arrived at the event in an Infiniti M35h, the world’s fastest-accelerating hybrid, whilst fans had the chance to get up close to Infiniti’s range of cars with a large product display next to the course. This display included a rare chance to see the Infiniti FX Sebastian Vettel Version concept, along with an Infiniti FX30ds specially branded in RB7 livery which was also used as the official pace car for the F1 runs.
The event marks the end of a strong first year for the Infiniti and Red Bull Racing partnership, resulting in both the Drivers’ and Constructors’ World Championships. It has also seen Sebastian Vettel sign as the luxury car maker’s Global Brand Ambassador and the subsequent development of the Infiniti FX Sebastian Vettel Version, unveiled at the Frankfurt Motor Show in September.
Commenting on the event, Wayne Bruce, Communications Director, Infiniti Europe said: “Today has been a truly fitting end to a remarkable first F1 season for Infiniti and we are delighted to have been able to support Red Bull Racing on the event.
It’s phenomenal to see so many fans of the sport attend the demonstration, and judging from the hero laps and our own car display, it appears Infiniti has come away with a lot of new fans of our own.”
Notes to editors
Infiniti, the luxury automotive brand from Japan, reflects its brand promise “Inspired Performance” with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.”
Infiniti F1 Content is available at www.infiniti-performanceteam.com/media
For further information, please contact:
Infiniti F1 Media Manager
M: +44 7557 203651