Munich
. A total of five BMW Group brand models received the
internationally renowned “iF Design Award 2017”: A high-class jury
honoured the MINI VISION NEXT 100, the ROLLS-ROYCE VISION NEXT 100,
the BMW Motorrad VISION NEXT 100 as well as the BMW Concept X2 in the
category “Mobility / Professional Concept” for their innovative design
and their future-oriented technologies. The coveted “iF Gold Award
2017” went to the BMW 5 Series Sedan in the category “Automobiles /
Product”. With this prize, the jury affirmed yet again the outstanding
work performed by BMW design.
Five “iF Awards 2017” were bestowed on Designworks – A BMW Group
Company for products in the areas of mobility, lifestyle, user
interaction and sport. The jury acknowledged the lifestyle shoe Puma
X-CAT and the Revlon Pro Brushes, a series of ergonomic make-up
brushes, and the tracked excavator 1050K Crawler, which was designed
in collaboration with John Deere. Moreover, the BMW Racing Wheelchair,
which was designed as a competition wheelchair for the Paralympics,
and the concept BMW Vision Ride Helmet, a motorcycle helmet concept
with Head-Up Display, each received an iF Award.
The accolades were awarded within the framework of the festive iF
Design Awards Night 2017, taking place for the sixth time at the BMW
Welt in Munich. For many decades now the “iF Design Award” has been
recognised as one of the world’s most significant design prizes and is
acknowledged as a seal of quality for excellence in the field of
design. In addition to the exterior appearance and shape of the
product, the criteria of the renowned accolade, which has been awarded
annually since 1953, also include the level of innovation, ergonomics,
functionality and environmental aspects.
Gold Award for BMW 5 Series Sedan
The jury comprising 58 international design experts decided that the
“iF Gold Award 2017”, the highest accolade bestowed by the renowned
“International Forum Design”, should go to the BMW 5 Series Sedan for
its innovative concept and dynamic, elegant design in the category
“Automobiles / Product”.
In their judgement, the jury emphasised above all the clear precision
of the sporty design, the brand-related recognisability of both
interior and exterior as well as the balance between emotionality and
visual presence.
Four BMW Group vehicles each received an “iF Award 2017” in the
category “Mobility / Professional Concept”:
Personalised mobility: MINI VISION NEXT 100
MINI is regarded as an ideal and flexible mobility partner in large
cities. Digitalisation and networking are increasingly changing the
way we travel each day, with the most rapid and noticeable change
taking place in the urban environment. With the MINI VISION NEXT 100,
MINI is responding to several major issues pertaining to urban
mobility. Will cities of the future still have sufficient space for an
emotional and individual form of mobility? What will become of the
fundamental idea of MINI, the smart utilisation of space? What
solutions will MINI offer in a world that will in future become
increasingly digitalised and interconnected? The innovative core idea
of the MINI VISION NEXT 100 is to create a resource-friendly form of
individual mobility. The slogan “Every MINI is my MINI”, refers to an
innovative Interpretation of “car sharing”. The MINI of the future is
readily available at all times, collects its driver fully autonomously
from the desired location and adapts itself to his or her very own
personal lifestyle.
Luxury mobility of the future: ROLLS-ROYCE VISION NEXT 100
The Rolls-Royce VISION NEXT 100 is the marque’s first ever pure
‘Vision Vehicle’ and defines the future of luxury mobility. The
Rolls-Royce VISION NEXT 100 presents a completely personal, effortless
Rolls-Royce experience and provides a fully authentic look into the
demands and desires of the wealthy connoisseur of the future.
Rolls-Royce proposes a no-compromise, fully autonomous, coachbuilt,
personalised vision, hand-built from the most advanced materials and
powered by a zero emissions powertrain. Patrons are cocooned in the
futuristic but handcrafted ‘grand sanctuary’, guided by The ‘Voice of
Eleanor’ who is digitally connected to every aspect of their lives,
acting as virtual assistant and chauffeur. The Rolls-Royce VISION NEXT
100. A vision of the future of luxury.
Connected design: BMW Motorrad VISION NEXT 100
The BMW Motorrad VISION NEXT 100 uses the possibilities available in
the digital world to raise the analogue driving experience on a
motorcycle to a new level whilst keeping its history in mind. The
focus remains on the experience of freedom. The result is the
intelligent networking of driver, motorcycle and the environment. The
BMW Motorrad VISION NEXT 100 is an homage to the ultimate driving
experience. Without a helmet or other protective clothing the rider
perceives centrifugal forces, acceleration, wind and nature.
The novelty in the compact segment: BMW Concept X2
With the BMW Concept X2, the Munich-based premium brand has
successfully combined a coupe concept with the body of X models,
developing a novelty in the compact segment. The unique character of
the BMW Concept X2 is already reflected in its proportions. Whilst the
large wheels and the characteristic two-box design underscore the
functional X model character, the vehicle body has a sporty, flat
look, its silhouette appearing significantly more streamlined.
The BMW Group Event Forum
With around 20 combinable and individually utilisable event spaces,
the BMW Group Event Forum offers a broad spectrum of possibilities for
staging various different kinds of event. More than 500 events are
organized and held each year at the BMW Welt and the BMW Museum. Last
year, the brand returned to its roots in the historic building
accommodating the new BMW Group Classic collection: The former
production site for BMW aircraft engines has three workshop spaces,
each with room for up to 30 persons and a former aircraft engine
production hall with room for up to 400 persons. The largest of the
three locations is the BMW Welt with its futuristic and unique
architecture. The organizer offers flexible and innovative spatial
concepts in a multitude of interior and exterior areas. The technical
features and a professional event service create a unique framework
for unforgettable customer events.