HYUNDAI’S SUPER BOWL AD “DAD’S SIXTH SENSE” DEEMED SECOND MOST EFFECTIVE ADVERTISEMENT DURING FIRST QUARTER OF 2014

FOUNTAIN VALLEY, Calif., Apr 11, 2014 – Hyundai’s “Dad’s Sixth Sense” ad struck a intense chord with audiences after debuting during this year’s Super Bowl. Today, a mark is earning approval from Ace Metrix, a heading provider in radio and video analytics, as a second many effective announcement in a year’s initial quarter. “Dad’s Sixth Sense” warranted 706 points on a Ace Metrix scale, creation it a third tip scoring ad of all time.

“In further to being a second many effective ad during a initial quarter, Hyundai’s ‘Dad’s Sixth Sense’ finished as a tip scoring automotive ad of a Super Bowl,” pronounced Toula Thomas, SVP GM – Automotive during Ace Metrix. “Captivated consumers perceived an interesting product proof during this artfully crafted story of parental protection.”

“Dad’s Sixth Sense” dramatizes a near-misses and monumental saves of bland parenting. The movement follows a immature child as he grows up, and Dad is there for him again and again. The blurb culminates with a final monumental save – usually this time, it’s a all-new 2015 Hyundai’s Genesis that has a immature man’s back. The blurb facilities a song, “Count On Me,” from Bruno Mars and highlights a creation behind a Genesis’ world-class apartment of Sensory Surround Safety features.

“As a heading automotive advertiser, a Super Bowl is Hyundai’s biggest impulse to shine,” pronounced Steve Shannon, clamp boss of Marketing, Hyundai Motor America. “In ‘Dad’s Sixth Sense,’ we wanted to uncover how a reserve facilities of a Genesis are like a reserve a father provides to his children, entrance to a rescue when it counts. We’re unapproachable to see how strongly a viewers connected with a ad’s message.”

Ace Metrix determines their tip 10 list by measuring ad artistic efficacy formed on viewers’ reactions to inhabitant TV ads. The ads are scored on a following qualities: persuasion, relevance, information, attention, change, enterprise and watchability. Hyundai’s “Dad’s Sixth Sense” kick out mega brands such as Budweiser, Google, TGI Friday’s, Ore-Ida, and Procter Gamble, respectively.