06/26/2018, Fountain Valley, CA
- The Highest-Ranked CMO in a Automotive Industry
FOUNTAIN VALLEY, Calif., Jun 26, 2018 – Dean Evans, arch selling officer (CMO) of Hyundai Motor America, was again comparison as one of a World’s Most Influential CMOs by Forbes. Evans ranked No. 8 and is a highest-ranking CMO from a tellurian automaker in a 2018 report, grown by Forbes in partnership with Sprinklr and LinkedIn. Evans has done mixed appearances on a list, improving on final year’s No. 29 ranking.
“We are really unapproachable that Dean has been named to Forbes’ Most Influential CMO list and cruise it a extensive respect for him and a whole selling group during Hyundai,” pronounced Kenny Lee, boss and CEO, Hyundai Motor America. “As Hyundai continues to raise a lineup of SUV offerings, Dean and his group have successfully introduced new models and continued to raise patron notice by a code truth and innovative, customer-oriented programs like Shopper Assurance.”
As normal promotion models continue to develop and adjust to a increasingly fractured media landscape, CMOs need a multidimensional, strategically savvy and creatively innovative ability set to face today’s challenges. The latest list from Forbes provides a extensive perspective of a CMOs who are pushing transformational change within and outward their organizations. Leaders are placed during a tip of a list for lending their voices to broader courtesy conversations and for articulating core code and business purpose.
Evans oversees a gifted selling group during Hyundai and a company’s agency, INNOCEAN. Together they have effectively built Hyundai’s consumer-centric code guarantee and driven some-more patron rendezvous as car-buying habits change rapidly.
This past year, Evans and his group helped launch a industry-first Hyundai Shopper Assurance module and rolled it out to consumers nationwide. The debate has helped compute a selling knowledge by display a joining to respecting people’s time, giving them some-more clarity and providing a worry-free experience.
After many years of successful Super Bowl ads as an central NFL sponsor, including apropos a initial automobile association to win a USA TODAY Ad Meter in 2018 and producing several firsts with “Operation Better” in 2017, Hyundai showcased a non-profit organization, Hyundai Hope On Wheels, this year. The romantic spot astounded Hyundai owners by display them a impact they’ve had in a quarrel opposite pediatric cancer. The romantic ad placed ninth on a USA TODAY Ad Meter and placed in a Top 10 Breakthrough Super Bowl Ads by Ace Metrix, that measures a top total scores for courtesy and likeability.
Hyundai has also recently launched successful partnerships with Marvel, including a high-profile partnership for a arriving Ant-Man and The Wasp film that includes product chain and a entirely integrated selling debate for a all-new Veloster. Hyundai also teamed adult with BuzzFeed and iHeartMedia to deliver Kamp Kona, an all-new, three-part song knowledge that celebrates internal creators.
While entering new frontiers, a code has continued to successfully launch new models with attention-getting campaigns, many recently Sonata, Kona and Veloster. All of these efforts have helped build romantic connectors with customers. With a singular proceed to patron voice, Evans and his group have remade and towering a whole patron knowledge for Hyundai shoppers and owners.