FOUNTAIN VALLEY, Calif., April 18, 2014 – According to DealerRater’s Consumer Rating Index (CRI) for automotive manufacturers, Hyundai Motor America’s dealerships ranked highest in customer sentiment and satisfaction, receiving praise for high quality service work and friendliness of staff. DealerRater, the leading online destination for consumer reviews of dealerships worldwide, provides its CRI as a starting point for customers who are looking for a dealership that will provide the best overall shopping experience. In the March 2014 CRI, Hyundai bested competitors such as Buick, Honda, Kia and Subaru to take the top spot amongst Mass Market brands.
“From more than 300,000 verified reviews gathered during a 12-month period, Hyundai customers ranked their dealership experiences higher than any other mass-market brand,” said Gary Tucker, CEO, DealerRater. “We commend Hyundai for delivering increased transparency for consumers by proactively soliciting customer feedback on all sales and service experiences, paying attention to online reviews, and evaluating their business practices based on customer feedback.”
The 2014 CRI is based on 330,000 verified reviews gathered during a 12-month period from March 2013-2014. CRI rankings are calculated by averaging consumer ratings of individual dealerships posted to DealerRater.com. Ratings are based on a five-point scale, representing consumer feedback on all levels of the sales or service experience, including customer service, quality of work, friendliness, price and overall experience.
“Each one of our more than 820 national dealerships plays an integral role in the total Hyundai ownership experience,” said Bob Pradzinski, vice president, National Sales, Hyundai Motor America. “Receiving this award really showcases Hyundai’s understanding of what our customers want and our ability to exceed their expectations in every aspect of vehicle ownership.”