FOUNTAIN VALLEY, Calif., Feb. 20, 2015 – The Word of Mouth Marketing Association (WOMMA) named Hyundai the inaugural winner of the Most Socially-Engaging Exhibit at the 2015 Chicago Auto Show. Hyundai earned the honor with its interactive exhibit space that enhanced the digital and social media experience of booth visitors.
Hyundai’s show floor booth housed the Hyundai Racing Challenge, where consumers could experience the stimulation of driving a Hyundai race car in a competition.
“We loved Hyundai’s interactive display,” said Suzanne Fanning, president of Word of Mouth Marketing Association. “Auto show attendees could race, follow the leader board, share images and receive pictures while surrounded by a fun and quite lovely staff.”
Hyundai also provided an interactive experience for consumers by offering in-vehicle demonstrations of Apple CarPlay and Android Auto inside the 2015 Sonata. With this technology consumers are able to make calls, send messages, stream music and conduct navigation functionality via their smartphones through voice activation. Hyundai’s integration of Apple CarPlay and Android Auto reduces driver distraction and provides the highest driving experience for owners in the affordable Sonata. The Apple CarPlay and Android Auto integration will be available at dealerships later this year.
“Hyundai has been in the forefront of social media in every aspect of its operations, and we’re very honored to receive this award acknowledging our efforts at Hyundai Chicago Auto Show display,” said Chris Hosford, executive director of corporate communications, Hyundai Motor America. “Hyundai participated at the very first Chicago Auto Show Social Media Day, which was an industry first, and social media has continued to be a priority for our brand.”
Chicago Auto Show attendees can visit Hyundai’s award-winning interactive display in the North Hall at McCormick Place until Sunday, February 22.