Hyundai Motor and Ars Electronica Open Global Exhibition Exploring ‘Future Humanity

11/07/2018, Seoul

  • The muster will be displayed during 3 Hyundai Motorstudio locations, including Beijing, Seoul and Moscow
  • The partnership continues Hyundai’s tellurian joining to charity unusual practice for people to perspective universe famous artworks

SEOUL, Nov. 7, 2018 — Hyundai Motor Company and Ars Electronica currently announced a opening of a singular tellurian art muster to be displayed during Hyundai Motorstudio locations around a world, including Seoul, Beijing, and Moscow. This is a initial time that Ars Electronica’s universe famous art muster module is partnering with a singular classification to concurrently benefaction an muster in 3 opposite tellurian locations.

Under a theme, ‘Future Humanity – Our Shared Planet’, a muster addresses a destiny attribute between humans and machines and a interplay of enlightenment and technology. It also explores a tragedy between tradition and spirituality as good as mechanization and rationalization.

“The muster aims to try and demonstrate a hint of amiability as good as a significance of amatory mankind, something that is during times under-acknowledged in a bland lives that are driven by modernized technologies,” pronounced Cornelia Schneider, Vice President and a Head of Space Innovation during Hyundai Motor. “Hyundai Motor will continue to make several efforts in conveying human-centered values that go over mobility technology.”

The muster focuses on a amicable and informative measure of technological progress. 25 works of art by 19 artists will be on arrangement roughly simultaneously, though divided among a Hyundai Motorstudios located in Beijing, Seoul, and Moscow.

In particular, a opening rite of a China muster was hold together with a 2nd Hyundai Blue Prize Award on Nov 7, introducing new Chinese curators. The dual winners of a esteem will be presenting their work respectively underneath a thesis of “Future Humanity” during Hyundai Motorstudio in Beijing.

Martin Honzik, executive of Ars Electronica Festival, Qiu Zhijie, Professor of China Central Academy of Fine Arts and Artistic executive of a Chinese Pavilion during a 2016 Venice Biennale, and Daehyung Lee, Artistic executive of a Korean Pavilion during a 2017 Venice Biennale, will co-lead a curation, that will uncover 3 opposite views of 3 curators in opposite measure who came from opposite geographical and informative backgrounds.

Ars Electronica Festival is a world-renowned media art festival that began in Linz, Austria in 1979, and is a vital theatre of art, innovative technology, and ideas that enthuse people around a world. Hyundai Motor became an central unite of a eventuality this year. Ars Electronica collaborates with artists, scientists, technologists, engineers, entrepreneurs and amicable activists from all over a universe to share innovative visions, ideas and projects. For a past dual years, Hyundai Motor and Ars Electronica have been operative closely together in a synthetic comprehension field.

First opening in Seoul, Korea in 2014, Hyundai Motorstudios are code knowledge zones that communicate a company’s artistic suggestion and initial proceed to design. The word ‘motor’ captures a hint of Hyundai, and a word ‘studio’ refers to a place for considering and formulating new things. Since a pregnancy a sum of 6 Hyundai Motorstudios have non-stop around a world, 4 in Korea, and one in China and Russia, aggregation approximately 3.65 million visitors so far.

The partnership continues Hyundai’s tellurian joining to formulating improved entrance to art for people, and is partial of a singular array of long-term relations that a association has determined with heading art institutions around a world. Hyundai Motor has also instituted partnerships with a National Museum of Modern and Contemporary Art Korea (MMCA), a Los Angeles County Museum of Art (LACMA) and Tate Modern in a United Kingdom.

Exhibition Details: Hyundai Motorstudio Beijing

  • Opening: Nov 7th, 2018 / Closing: Feb 28th, 2019-
  • Artists: Michele Spanghero (IT), Shinseungback Kimyonghun (KR), Mary Flanagan (US), Memo Akten (TR), Toby Kiers, Isaac Monté (NL), Amy Karle (US), Lining Yao (US/CN), Jifei Ou (CN), DEPART (AT), Etsuko Ichihara (JP), Dan Chen (TW/US), Long Xingru Zhou Jiangshan (CN), Wang Yuyang (CN), Dent Hanbin, Zhang Sitian (CN)

Hyundai Motorstudio Seoul

  • Opening: Nov 9th, 2018 / Closing: Feb 28th, 2019-
  • Artists: Yangachi (KR), ROOMTONE (KR), LEE Jangwon (KR)

Hyundai Motorstudio Moscow

  • Opening: Nov 24th, 2018 / Closing: Feb 28th, 2019-
  • Artists: ::vtol:: aka Dmitry Morozov (RU), STAIN (RU)

About Ars Electronica

Since 1979, Ars Electronica has been seeking out connectors and congruities, causes and effects in areas where art, record and multitude intersect. The ideas and visions that we adopt, develop, and request are innovative, radical and individualist in a best sense. Ideas and visions that already figure a lives currently and will change a universe tomorrow.

Ars Electronica is a cultural, educational, and investigate establishment in a city of Linz with many divisions: a Ars Electronica Festival, a Prix Ars Electronica, Ars Electronica Center, Ars Electronica EXPORT, Ars Electronica Futurelab, Ars Electronica Solutions, Ars Electronica Japan and Ars Electronica Education. All these groups jointly enthuse any other, combining a artistic feedback loop that focuses on a issues of a destiny during a crossroads of art, record and society. Ars Electronica is active all around a creation and enjoys a high-profile general reputation.

More information about Ars Electronica can be found at:

https://ars.electronica.art

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to apropos a lifetime partner in automobiles and over with a operation of world-class vehicles and mobility services offering accessible in some-more than 200 countries. Employing some-more than 110,000 employees worldwide, Hyundai sole some-more than 4.5 million vehicles globally. Hyundai Motor continues to raise a product choice with vehicles that are assisting to build solutions for a some-more tolerable future, such as NEXO – a world’s initial dedicated hydrogen-powered SUV.

More information about Hyundai Motor Company and a products can be found at:

http://worldwide.hyundai.com or http://globalpr.hyundai.com

Disclaimer: Hyundai Motor Company believes a information contained herein to be accurate during a time of release. However, a association might upload new or updated information if compulsory and assumes that it is not probable for a correctness of any information interpreted and used by a reader.

Contact:

Jin Cha
Hyundai Motor Company
[email protected]
+82 2 3464 2128