- Tucson Has its Best Month Ever
- Up 46 Percent Year-Over-Year
- Surpasses 11,000 Units in a Month for the First Time
- Best July CUV Sales
- Hyundai Fleet Mix Under 10 Percent
- Genesis G80 Up 5 Percent Compared with Last Month
FOUNTAIN VALLEY, Calif., Aug. 1, 2017 – Hyundai Motor America today reported July sales of Hyundai and Genesis branded vehicles of 54,063 units, a 28 percent decline compared with the company’s best July ever in 2016. The decrease is largely attributed to a continued reduction of fleet sales that were under 10 percent for the month.
SALES BY BRAND
HYUNDAI BRAND HIGHLIGHTS
“While July proved to be tough for the entire industry, the Hyundai Tucson achieved another record-breaking month and our CUV sales were the second best in Hyundai history,” said Sam Brnovich, executive director, National Sales, Hyundai Motor America. “We continue to substantially decrease our fleet sales and when the 2016 comparable is an all-time best month, it leads to an overall decrease. We have a positive outlook for the remainder of the year as our brand metrics such as consideration, opinion and dealer leads are strong. With the 2018 Sonata being well-received and the success of our CUVs, we are working hard with our dealers to increase retail sales for the year.”
HYUNDAI MODELS
GENESIS BRAND HIGHLIGHTS
“Genesis G80 and the G80 Sport performed well in July, up 5 percent compared with June, and G90 received significant recognition from two of the industry’s most reputable third parties,” said Erwin Raphael, general manager of Genesis in the U.S. market. “Consumer response to the brand and our vehicles is a great indication that we are delivering on our promise of a new luxury experience that is truly resonating with customer’s expectations.”
The Genesis G90 was recognized by two industry-leading third parties during the month — Strategic Vision named the flagship as the highest quality vehicle in the luxury car segment, while J.D. Power rated it as the most appealing vehicle in the Large Premium Car segment in its U.S. Automotive, Performance, Execution and Layout (APEAL) study. Also in the APEAL study, the Genesis brand placed second among premium vehicles.
GENESIS MODELS