LOS ANGELES, Oct. 8, 2013 – Barry Ratzlaff, executive director, Customer Connect and Service Business Development for Hyundai Motor America, was named a 2013 1to1 Media Customer Champion by 1to1 Media. Barry will be awarded the accolade in-person at the Forrester Customer Experience Forum West in Los Angeles on October 9, 2013.

“Barry’s ability to improve upon Hyundai’s already outstanding customer experience made him an obvious choice for this year’s 1to1 Media Customer Champion,” said Mila D’Antonio, editor-in-chief, 1to1 Media. “His clear understanding of how to establish strong customer-brand connections, and his ability to generate company-wide progress towards their goals has led Hyundai into the spotlight time and time again.”

Each year, 1to1 Media selects 12 executives as 1to1 Media Customer Champions. Executives are chosen based on their innovative and proven ability take a company from where they are, to where they have not been, and consistently deliver a customer-centric leadership approach which understands that engaged customers make a positive bottom-line impact.

Barry J. Ratzlaff is a 29-year automotive industry veteran and has spent his career leading customer care, dealer service, quality, and manufacturing for both domestic and Asian automotive brands. In his current role, Barry is responsible for the overall leadership of Hyundai’s dealer service performance, consumer affairs, owner marketing and Blue Link®, Hyundai’s advanced telematics system. He also led the introduction of Hyundai’s industry-leading Assurance Connected Care that provides Hyundai owners with three complimentary years of proactive safety and car care services. Since 2009, Barry and his HMA team have helped establish Hyundai as an industry leader in owner loyalty and customer satisfaction.


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