HYUNDAI ENGAGES LOYAL COLLEGE FOOTBALL FANS THROUGH INTEGRATED MARKETING PROGRAM

On Game Days

Hyundai is partnering with 17 of college football’s most prestigious programs, including 4 of the top 5 in the Associated Press pre-season poll, to bring 114 game day events, activated by agency Advantage International, to stadiums across the country. At 17 featured games, including the Iron Bowl (Auburn vs. Alabama), Oregon vs. Stanford, Penn State vs. Ohio State, USC vs. Arizona State and other top matchups, Hyundai will have a larger presence with The Hyundai Fieldhouse. The Hyundai Fieldhouse is 2,400 square feet of pre-gaming heaven with TVs, lounge seating and surprise university celebrities who will be signing autographs and mingling with fans.

The Hyundai Fieldhouse will also give fans the opportunity to check out the latest vehicles in Hyundai’s lineup and play fun tailgating games to win co-branded school gear. Hyundai will also showcase an “Ultimate Tailgate Vehicle,” a Santa Fe modified for any and all pre- and post-game celebrations along with the all-new 2015 Hyundai Sonata and at the California home games, the 2015 Hyundai Tucson Fuel Cell vehicle. By participating in Hyundai’s on-site experience, one lucky fan will have a chance to win a 2015 Sonata.