FOUNTAIN VALLEY, Calif., Oct. 2, 2014 – By successfully integrating protected strain into well-received promotion campaigns, Hyundai Motor America took several honors during a annual CLIO Awards.
This year, Hyundai was named a bronze leader for a 2014 Super Bowl blurb “Dad’s Sixth Sense,” that integrated a renouned strain “Count On Me” by Bruno Mars. The association with collaborators Tuff Gong/Universal Music Enterprises (UMe), and agencies GreenLight Media Marketing, LLC and INNOCEAN USA also warranted bronze approval for a music integrated campaign, showcasing an all-new remix of “Three Little Birds” from a Bob Marley The Wailers: Legend Remixed album. The strange strain was remixed by GRAMMY winning artists Stephen Marley and Ziggy Marley and served as an anthem for Hyundai’s Assurance Connected Care program, earnest to yield a safe, secure and stress-free knowledge for a drivers.
Furthermore, Hyundai, along with a agencies and selling partners, won a third bronze endowment for long-form strain film “Making of Legend Remixed: The Documentary” that brings to life a origination of a Legend Remixed album, including behind-the-scenes footage and disdainful interviews with a Marley family.
In further to a bronze awards, Hyundai and a partners done a shortlist for use of protected strain and strain partnerships/collaborations for “Making of Three Little Birds Remix,” that brings a sum volume of honors to 4 for a singular program.
“The new honors from a CLIO Music Awards showcase a proceed to emanate constrained calm and promotion campaigns that successfully confederate protected strain and talent, that assistance a messages ring with all generations,” pronounced Steve Shannon, clamp boss of selling for Hyundai Motor America.
Hyundai continues a passion for creativity and creation in strain with a partnership as a “Official Vehicle Partner” of a GRAMMY Awards®. The company’s joining to strain creation is a post in a altogether selling plan to bond a code with an assembly that loves music.
The CLIO Awards is one of a world’s many famous awards competitions for advertising, pattern and communications. The awards program, determined in 1959, receives some-more than 10,000 annual entries today, and has confirmed a joining to applaud and prerogative artistic excellence. Fewer than 20 percent of submissions, within a medium, tarry a initial dual rounds, from that juries re-evaluate a work to establish Gold, Silver, Bronze statues, and Shortlist winners.
To watch a award-winning videos from Hyundai, revisit http://www.youtube.com/hyundai.