FOUNTAIN VALLEY, Calif., June 5, 2014 – Fifty well-established charity golf tournaments around the country will add a Hyundai sponsorship this year. Through the Hyundai Invitational golf tournament series, these 50 events will receive a premium Hyundai experience, including hole-in-one opportunities for the all-new Genesis sedan, donations toward the tournament and numerous other prizes and giveaways.
In 2014, the Hyundai Invitational will sponsor a series of ten golf tournaments in each of Hyundai’s five regions. Two winners from each tournament (either determined by low score or auction) will be invited to compete at the Hyundai Invitational National Final in Las Vegas at the Cascata Golf Club, Oct. 16.
At the Hyundai Invitational National Final, the player with the low-net score from each region will receive a trip to the 2015 Hyundai Tournament of Champions in Hawaii. The player with the overall low-net score will also earn a spot to play in the Hyundai Tournament of Champions Pro-Am, the only Pro-Am where players are guaranteed to be partnered with a PGA TOUR winner.
“The Hyundai Invitational taps into regional amateur golf tournaments to build a broader awareness of Hyundai’s premium lineup and connect with current and prospective owners,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “Golf has proven to be an excellent venue for Genesis and Equus and we continue to find creative ways to reach the sport’s passionate fan base.”
The all-new 2015 Genesis premium sedan represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, including a generous suite of standard safety and convenience features. For the first time in a Hyundai sedan, a sophisticated AWD system is offered, known as HTRAC®, significantly broadening the Genesis’ appeal in Snowbelt regions throughout the U.S.
A feature golfers might like is Hyundai’s new Smart Trunk. The Smart Trunk system opens the trunk automatically if the smart key is detected in a pocket within a few feet of the rear bumper for longer than three seconds. This system allows the driver to keep both feet comfortably on the ground, simply waiting by the trunk a few seconds for it to open automatically, making it much easier to get golf clubs in and out of the trunk.
Hyundai is the title sponsor of the Hyundai Tournament of Champions, the PGA TOUR’s winners-only event held each January in Hawaii. Leading up to the 2015 event, Hyundai’s “Road to Kapalua” started during this year’s West Coast Swing where Hyundai was the official vehicle of the PGA TOUR’s Humana Challenge in partnership with the Clinton Foundation and vehicle partner for the Farmers Insurance Open. Most recently, Hyundai was also the exclusive automotive sponsor of the 13th Annual Michael Jordan Celebrity Invitational