Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500. Hyundai Equus brings a fresh approach to product innovation and the ownership experience in this price segment.

Every Equus comes standard with At Your Service, Hyundai’s revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles. With At Your Service, Hyundai Equus owners enjoy no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owners car is at the dealership.

The Equus retail and ownership experience includes other innovative and time-saving premium services such as:

Your Time, Your Place, the industrys first at-home vehicle demonstration program
Equus Champion (product expert) at each authorized Equus dealer
Apple iPad with interactive owners manual capability
Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service

Were confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus, said John Krafcik, Hyundai Motor America president and CEO. But the traditional luxury brands simply cant compete with the unique retail and ownership experience well be providing for the Equus owner, including Your Time, Your Place, the industrys first at-home vehicle demonstration program; the At Your Service program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industrys first iPad-based interactive owners manual.

Equus arrives at select Hyundai dealerships in December. Hyundai expects the premium luxury market to total close to 45,000 units this year.

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