Hyundai is challenging conventional wisdom in the automotive industry again with the introduction of Blue Link, an all-new telematics platform that will offer more than 30 unique connectivity features on future Hyundai models. Today at the Telematics Update conference, Hyundai released annual subscription pricing for its three packages: Assurance, Essentials, and Guidance.

* New owners may elect for Blue Link automatic renewal within the first 30 days of ownership

After the complimentary introductory period, customers have three attractive pricing options based on length of service agreement.

A variety of features will be available at launch, including unique applications such as Service Link that helps drivers schedule service at their Hyundai dealer; an Eco-Coach that improves efficient driving; restaurant ratings; and remote door lock/unlock capabilities. Blue Links innovative features continue with remote vehicle start (late availability), which allows a driver to start their Hyundai vehicle so it can be warmed up or cooled down before driving; Geo-Fence, which can send a notification if a driver has ventured outside prescribed borders or time constraints; and stolen vehicle slowdown to help police recover a stolen vehicle.

Drivers will not have to wait long for the arrival of Blue Link on Hyundai models as it will debut mid-June on the 2012 Sonata sedan. In addition, Hyundai will launch a second Blue Link-equipped, youth-oriented coupe model, the Veloster, which will be available this fall. Hyundai projects Blue Link to be available across the majority of the lineup by 2013. .

Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners lives and reduce distracted driving, said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America. Weve carefully studied how drivers rely on smart phones and navigation systems as an innovative link to the outside world. Blue Link brings that seamless connectivity directly into the car with technology like voice text messaging, POI web search download, turn-by-turn navigation, and monthly vehicle reporting. Our agent-assisted advanced voice recognition system offers a 21st century solution to performing POI searches in the vehicle. This unique and innovative approach enables Hyundai to deliver fast, accurate searches and downloads of POIs to vehicles while allowing drivers to keep their eyes on the road and hands on the wheel.

As part of the Blue Link launch, Hyundai will provide Blue Link features free of charge for a complimentary period. This trial period includes 6 months of the core safety services from Assurance, three months of the convenience features from Essentials and three months of the point of interest search and navigation tools from Guidance. If the customer elects for automatic renewal within 30 days of purchase, the complimentary period will be doubled for each of the packages; one year of Assurance and 6 months of both Essentials and Guidance. After the introductory period, owners of Blue Link-equipped vehicles can choose to extend their services.

Blue Link Assurance further expands Hyundais industry leadership formerly established by Hyundai Assurance, the industrys most comprehensive suite of new-vehicle protection. Hyundai Assurance already offers a 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundais 10-year/100,000-mile powertrain warranty, 5-years complimentary Roadside Assistance.

In typical Hyundai fashion, Blue Link services were developed with targeted service options tailored to distinct telematics user groups:

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