Honda Automobiles: Racing-Inspired Brand Campaign Heralds New Honda Performance Models

  • Highly expected Civic Type R and Si models make radio debut:
  • Honda’s “Racing Spirit” during a heart of a prolongation vehicles
  • Honda has many strong and opposite racing portfolio of any automaker

TORRANCE, Calif. – “Racing during Heart,” a new code debate joining Honda’s impossibly diverse, high-performance motorsports module to prolongation vehicles including a new Civic Type R, nearing in dealerships late spring, creates a radio entrance today:  The new spot, also patrician “Racing during Heart,” highlights Honda racing programs including a Verizon IndyCar Series, Red Bull Global Rallycross and dried lorry racing – demonstrating how a brand’s low roots in foe enthuse a engineering of a Honda vehicles accessible to a customers.

“Racing during Heart” leads a new Honda code selling campaign, with a racing-focused mark starring a Civic Type R, Civic Si and Ridgeline, along with a foe cars that desirous such prolongation vehicles. The debate delivers a summary that – from a racetrack to a highway – racing is during a heart of each Honda vehicle, starting with a engine. The debate debuts during a NBA Conference Finals on ABC, and will be showcased during a ABC promote of a 2017 Indianapolis 500 on May 28, as good as during ‘500’ subordinate on May 20-21, while also featuring additional broadcast, print, digital and amicable amplifications.

“Racing is a core partial of Honda DNA and for over 60 years a new technologies and severe suggestion we benefit on a lane translates into a high turn of opening in a vehicles we make for a customers,” pronounced Susie Rossick, Assistant Vice President, Honda Marketing. “This new Racing during Heart debate helps applaud a attainment of a Civic Type R and Si during Honda dealerships national in a entrance weeks.”

“Racing during Heart” Campaign Extension
The multi-channel “Racing during Heart” debate will embody promote television, with a mark airing mixed times on NBC, ABC and ESPN sports programming, including during a NHL Conference Finals, Stanley Cup Finals, NBA Conference Finals (first airing 5/16) and NBA Finals, during Red Bull Global Rallycross foe competition, as good as on networks targeting performance-minded viewers such as Comedy Central, Spike TV, FX, among others. From a digital standpoint, is being overhauled and will offer as a end heart of a racing campaign.

Honda also is rising a motorsports influencer campaign, holding Honda’s long-running “Fastest Seat in Sports” campaign, a long-standing knowledge that gives a luminary a possibility to go on a two-seat float heading a start of a Verizon IndyCar Series foe with mythological Indy 500 champion motorist Mario Andretti – to a subsequent level. Eight opposite influencers from a accumulation of backgrounds – from bottom jumping adrenaline junkies to scholarship buffs like Tory Belleci from “Myth Busters” – will learn their middle racer during heart by assisting start an IndyCar Series foe roving behind mythological Indy 500 champion motorist Mario Andretti in a Honda IndyCar two-seater. For some-more information on Honda and Honda Racing, visit:

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Accord and Clarity Fuel Cell newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, a Ridgeline pickup and a Odyssey minivan.

Honda has been producing automobiles in America for 34 years and now operates 19 vital production comforts in North America. In 2016, some-more than 95 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.


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