- Honda named “2018 Best SUV Brand” by U.S. News World Report
- Full-line SUV debate showcases 2019 HR-V, CR-V and Pilot
- Honda’s SUV lineup headed toward a 7th uninterrupted year of record sales
- Campaign includes multicultural spots targeting fast flourishing patron bottom
Honda is debuting a new selling debate highlighting how a brand’s family of SUVs offer a distance and capability to accommodate any need, braggadocio a “Best SUV Brand for 2018” by U.S. News World Report. Honda’s full-line SUV selling debate comforts new artistic showcasing a sporty, stylish and well-equipped SUV lineup, including a HR-V, CR-V and Pilot models: https://Honda.us/WhyNot, as good as apart promote spots highlighting a rested HR-V and Pilot. The debate includes dual new multicultural spots that incorporate singular insights of a brand’s Hispanic and African American buyers and denote Honda SUVs and their operation of capabilities for opposite consumers. The Honda full-line SUV debate also comforts digital and amicable elements targeting Honda’s opposite patron segments.
With CR-V in a exhilarated conflict to be a sell #1 SUV in America, some-more than 40% expansion from Pilot and clever contributions from HR-V, Honda SUVs are on lane for a seventh uninterrupted year of record sales, and expected to tip sales of 600,000 units for a initial time
“We set out to emanate a debate that showcases a extent of a Honda SUV family while display how any car is tailored to accommodate a singular needs of a customers,” pronounced Susie Rossick, partner clamp boss of Honda Marketing. “Honda SUV business are display poignant sales expansion in all customer segments, that is because now is a right time to surveillance a clever and stretchable SUV lineup opposite all audiences”.
Full-Line SUV Campaign Creative
Honda’s new full-line SUV selling debate comforts 5 pieces of artistic content: a 30-second TV mark starring a full Honda SUV lineup – a 2019 HR-V, CR-V and Pilot –, 30-second spots specific to each: a 2019 HR-V and Pilot, a :30 Hispanic full-line SUV mark as good as a :30 full-line SUV mark combined privately for African American consumers.
“Why Not?,” a 30-second TV mark featuring a Honda Pilot, HR-V and CR-V, leads off a debate demonstrating that whatever a driver’s needs might be, Honda has an SUV that best fits them: https://Honda.us/WhyNot. Honda believes something good can always be greater. “Why not?” is a elementary doubt that encapsulates Honda’s integrity to omit required knowledge and constantly find to innovate. The new “Why Not?” spots uncover that when it comes to Honda’s award-winning SUV family, a eagerness to go over good is alive and well.
The full SUV lineup “Why Not? “spot will be followed by :30-second artistic focusing on both a updated Pilot as good as a HR-V. “Why Pilot?” highlights a 8-seat SUV’s some-more assertive extraneous styling, polished powertrain and accessible hands-free energy tailgate and wireless charging. “Why HR-V” comforts a new Sport trim, new styling and confidant new colors, as good as upgraded tech comforts – like Apple CarPlay™ and Android Auto™ formation now accessible on all HR-Vs. There will also be a digital member of a debate for Pilot and HR-V, with customary and charcterised banners, demo videos, web promotions and home page takeovers on vital websites including ESPN and MSN.
Multicultural Campaign Elements
Honda’s full-line SUV debate includes multicultural extensions, with a entrance of a :30 Hispanic TV spot, “Para Para” (https://Honda.us/ParaPara) and a mark for African American consumers, “Family Dinner” (https://Honda.us/FamilyDinner).
Available in both English and Spanish, “Para Para” communicates a durability, trustworthiness and peculiarity of Honda SUVs resonating with Honda’s Hispanic audience. It shows how a Honda SUV lineup fits multigenerational lifestyles with a operation of vehicles assembly a opposite needs of any family member in several phases of their lives. In only 4 years, SUVs and light trucks have risen from 46 to 59% of Hispanic new car sales. Honda and a agency, Orci Advertising, combined “Para Para” to promulgate a durability, quality, trustworthiness and ruggedness of Honda SUVs in sequence to continue to build these certification with their Latino audience.
In a new “Family Dinner” spot, Honda, together with group Muse, introduces African American audiences to a newly redesigned HR-V and Pilot along with America’s best-selling CR-V. The mark speaks to Honda’s family of competition application vehicles and how they are able of doing any situation, even if it’s only going to a family dinner. Since 2015, Honda’s SUV share has increasing from 29% to 34% with African American consumers, with sales expansion of 29% over a past 3 years.
Campaign Media Extensions
Honda’s “Why Not?” spots will be highlighted opposite high-impact sporting events, including, NCAA Football and NFL match-ups. In further to sports, a spots will also atmosphere during renouned Fall premieres opposite vital networks. Honda will partner with UPROXX and Mitu to rise interesting branded calm privately showcasing a HR-V. For Pilot, digital elements will be featured on sports and party properties.
2019 Honda Pilot, HR-V and CR-V
The redesigned 2019 Honda Pilot recently arrived in dealerships with a some-more assertive and stylish coming and accessible upgraded connected-car record comforts including a new accessible Display Audio touchscreen complement with Apple CarPlay™ and Android Auto™ integration. Pilot also comes customary with a Honda Sensing® apartment of modernized reserve and driver-assistive technology, and recently warranted a 2018 Insurance Institute for Highway Safety’s (IIHS) top altogether reserve rating of TOP SAFETY PICK+ (with certain headlights).
Honda’s sporty and versatile 5-door subcompact SUV, 2019 HR-V, also went on sale this summer. In further to a stretched trim options, new Sport and Touring trims, HR-V comforts uninformed extraneous and interior styling as good as new in-vehicle record comforts including customary Apple CarPlay™ and Android Auto™ formation on Sport and aloft trims. Honda Sensing® is also accessible as customary apparatus on EX and aloft trims, creation Honda’s reserve and driver-assistive record accessible on any Honda model.
The Honda CR-V has been America’s best-selling SUV for over a past 20 years1. The fun-to-drive, stylish nonetheless gentle CR-V continues to set high expectations and say a heading position in a compress SUV segment. Also charity reward comforts including Apple CarPlay™ and Android Auto™ formation as good as an accessible Honda Satellite-Linked Navigation System™. Honda’s reserve and driver-assistive record suite, Honda Sensing®, is customary on EX and aloft trims.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Insight, Accord and Clarity array newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, a Ridgeline pickup and a Odyssey minivan.
Honda has been producing automobiles in America for 35 years and now operates 19 vital production comforts in North America. In 2017, some-more than 90 percent of all Honda code vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.
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1. Based on Autodata accumulative sum sales for all SUV and CUV models in America 1997-2018CYTD August