- Multifaceted, large-scale bid opposite Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts Aug 4–8
- Honda will present $100,000 to a Pediatric Brain Tumor Foundation
- ‘Summer Cheerance’ to underline videos from YouTube superstar, Andrew Hales
- Campaign to embody TV spots, print, digital, and radio placements
Honda is rising 5 days of continual “Summer Cheerance” by swelling an contentment of smile-inducing videos, memes, GIFs and visible jokes around amicable media, as good as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support a brand’s annual Summer Clearance Sales Event. In addition, Honda will present $100,000 to a Pediatric Brain Tumor Foundation as partial of this effort. The Summer Clearance eventuality will also be upheld by normal TV, print, digital and radio advertising.
On Aug. 4, “Summer Cheerance” will launch with an introduction video divulgence a idea to widespread Summer Cheer. Lots of funny, crazy or only plain uncanny hearten videos, memes and GIFs will respond to people on Twitter around a five-day effort. Facebook and YouTube will also be leveraged. Content will interpretation with a Honda Summer Clearance Event call to action.
To increase reach, a code is teaming with YouTube luminary Andrew Hales to foster his take on “Summer Cheerance” around dual videos on his renouned LAHWF YouTube channel during a five-day effort.
Real-world events will move warn moments of hearten in name cities opposite a country. Video will constraint gullible participants experiencing acts of hearten and will afterwards be common on Honda’s amicable channels during a “Summer Cheerance” effort. Live hearten events embody incidentally placed piñatas filled with goodies during several locations, and “Stand Here for Cheer” will inspire people to mount in a embellished box on a belligerent in a bustling area to accept a warn act of cheer, such as being serenaded by a saxophonist. “Cheer Detector” during a beach finds buried appreciated chests that will be common with onlookers.
A Pandora® Summer Cheerance station featuring a accumulation of happy tunes will widespread hearten and be promoted opposite Pandora. And rush-hour commuters will get their possess sip of hearten from up-and-coming comedian Steve Simeone who will broach dual 60-second, custom-made “Summer Cheerance” comedy pieces during a blurb break.
“We are committed to swelling rare hearten starting now and joining with as many people as we presumably can in 5 days,” pronounced Susie Rossick, comparison manager during American Honda Motor Co., Inc. “This collection of stupid and smashing morsels of hearten opposite amicable media, and in genuine life, are designed to make an impact, emanate smile-filled hum and remind people that summer is a best time to get a good understanding on a Honda.”
Progress videos will be posted around a debate to keep people updated and give a clarity of a extent of “Summer Cheerance” activities.
Customized digital units embody a ticker tracking a idea to 3 million on http://www.shophonda.com/ and ensign ads featuring happy memes, and “Summer Cheerance” pre-roll will seem before humorous videos opposite video sites.
On TV, a Summer Clearance Sales Event debate comforts 6 TV spots, including “Fan,” “Golf Cart,” and “Rain” that build off of last year’s successful summer event. The debate comforts dramatizations of tangible amicable media posts from people who are unfortunate with their stream cars, positioning a Honda Summer Clearance Event as a resolution to their problems.
Network TV placements are scheduled on “The Bachelorette,” “New Girl,” “24” and “MasterChef” and on inhabitant wire networks such as Bravo, Discovery, TBS and HGTV.
A clever online participation will also support this event, including ensign ads on jammed automobile sites such as Cars.com, KBB.com and Edmunds.com as good as units on Facebook, Twitter and YouTube. Print ads will run in “People,” “Sports Illustrated” and top-market internal newspapers. Network radio spots will also atmosphere during a event.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Crosstour, Civic, Fit, CR-Z and Insight along with a Pilot, and CR-V sport-utility vehicles and a Odyssey minivan.
Honda has a top code fuel economy1 and a longest-lasting cars2 of any mainstream automotive code in America, and some-more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2013, some-more than 94 percent of all Honda vehicles sole in U.S. were done in North America, regulating domestic and globally sourced parts.
1 Based on indication year 2012 fuel economy information from a U.S. Environmental Protection Agency and the report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.
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