Honda Automobiles: Honda Celebrates 10 Years of Austin City Limits Music Festival Partnership with New Festival Footprint and Great Lineup of 2018 Honda Stage Artists

  • ODESZA, Justice and Arctic Monkeys headline ACL’s 2018 Honda Stage
  • Honda’s new open air interactive festival footprint features special artist collaborations, vehicle displays and complimentary spray tattoos for fans
  • Honda Genuine Parts and Services customers can enter for a chance to win pair of 1-Day Tickets to ACL Fest with hospitality on both festival weekends
  • ACL Fest continues to provide the Honda brand a unique opportunity to engage millennial music fans, while introducing them to new Honda vehicles

Honda celebrates a decade long sponsorship of the Austin City Limits (ACL) Music Festival with a lineup of Honda Stage headliners that include some of the most buzzed about artists set to perform at ACL Fest this year. In addition to presenting the Honda Stage, the automaker has upgraded its 2018 festival footprint to feature an open air vehicle display featuring the Civic Type R hatchback, and the all-new Insight Hybrid sedan and Clarity Plug-In Hybrid.

“Honda’s decade long partnership with Austin City Limits Music Festival has been a terrific way to connect the brand with millennial music fans in an incredible festival atmosphere where lifelong memories are made,” said Susie Rossick, Assistant Vice President, Honda Marketing. “Whether it is watching that unforgettable performance on the Honda Stage, or being introduced to their first Honda vehicle, ACL continues to be a special place for the brand to engage with music fans and new younger car buyers.”

Through a special collaboration with Brooklyn-based artist, Austin native and social influencer Steffi Lynn(@haveanicedayy_), Honda is creating the perfect backdrop for ACL Fest fans to take photos with friends alongside some of Honda’s newest models. In addition, Honda will be offering complimentary spray tattoos to festivalgoers who visit the Honda open air activation.

Also new for 2018, customers of Honda Genuine Parts and Service who win a pair of passes to ACL Fest will receive hospitality perks, including access to the Customer Service Hospitality area at the Honda Stage with free snacks, beverages, shade and side-stage access.

The Honda Stage returns to ACL Fest for 2018 with some of today’s most popular artists including headliners ODESZA, Justice and Arctic Monkeys, along with artists such as Phoenix, CHVRCHES, Khalid and X Ambassadors. The full Honda Stage line-up is available at

“Honda has been a great partner over the past 10 years,” said Courtney Trucksess, Director, Sponsorship at C3 Presents. “Honda has a keen understanding of both our audience and our festival, and they’re able to add to the overall Austin City Limits Music Festival experience each and every year.”

The Central Honda Dealers have partnered with Emmis Radio Group, featuring Austin City Limits Radio, 93.7 KLBJ The Rock of Austin and 101X Alternative Austin, where each station will conduct an on-air promotions for the 2018 Austin City Limits Music Festival. Listeners will have a chance to win a grand prize of a 2018 Honda Accord LX, a pair of 3-day Platinum passes to ACL Fest weekend two and a VIP parking spot. Additional giveaways include 24 pairs of 1-Day GA Tickets each day to weekend one and 25 pairs of 1-Day GA Tickets each day to weekend two. More information can be found at:

Honda and Music Festivals
Music festivals and live events are at the heart of Honda’s deep involvement with music, which includes over 17 years presenting the Honda Civic Tour, as well as partnering with premier U.S. music festivals. Honda celebrates a decade at Austin City Limits Music Festival, on the heels of the brand’s seventh year in bringing the Honda Stage and top music talent, along with a curated concert going experience to Governors Ball, featuring performances by Post Malone, Shawn Mendes, 2 Chainz, Galantis, Third Eye Blind and more in 2018. Agency Marketing Factory has been producing Honda’s festival campaign since 2009.

About Honda 
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for nearly 36 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than two thirds of all Honda vehicles sold in the U.S. were made in America, using domestic and globally sourced parts.

About Austin City Limits Music Festival
Launched in 2002 and inspired by the long-running PBS show, Austin City Limits, The Austin City Limits Music Festival has grown into a two-weekend experience, featuring over 110 world-renowned and up-and-coming acts on 8 stages in Austin’s crown jewel Zilker Park. The festival, now among the largest and most recognized in the country, hosts 75,000 music lovers per day from Austin and around the globe. Its diverse lineup spans pop, rock, folk, alt-country, blues, gospel, RB and EDM.

About Central Texas Honda Dealers
Honda has always been a major force in the automotive market, and the Central Texas Honda Dealers are no different. We want to be more than a major automotive force. We want to give every customer the ultimate car buying experience in Central Texas. That’s why we established a collaborative force in nine cities and four markets. The Result- A great customer experience at all seven dealerships with a full line of reliable, fuel-efficient and fun-to-drive vehicles that have advanced safety technologies. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

About Marketing Factory
Marketing Factory is an award-winning ad agency that makes music work for brands. The Venice, California-based company captures the imagination and mindshare of audiences, powering strategy and execution behind groundbreaking lifestyle campaigns.


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