- “Fit for Fun” debate outlines a many strong multicultural, mobile and amicable debate in a Honda brand’s story
- Honda targets highly-connected, socially-driven assembly for a Fit; 70% of Fit buyers are new to Honda code
- Campaign incorporates a fun and flexibility of Fit by comedians and influencers including Nick Cannon, Renny, Lejuan James and Frankie Quiñones and integrations with Snapchat, UPROXX, Pandora and mitú
TORRANCE, Calif. – The redesigned 2018 Honda Fit is here – a sportiest and many fun-to-drive Fit nonetheless – and to amplify a Fit’s extended fun factor, Honda is debuting a new integrated selling campaign, patrician “Fit for Fun,” focusing on a ‘fun’ attributes of a automobile including: a new Sport trim, distinguished new colors and extended record including Apple CarPlay™ and Android Auto™. Fit also now has accessible Honda Sensing® reserve and motorist assistive technologies on all trims. The “Fit for Fun” debate is a brand’s many strong multicultural, mobile and social-driven debate to-date and rolls out with new TV artistic and amicable calm incorporating a fun and flexibility of Fit, as communicated by comedians and influencers throughout.
“Honda has combined a debate for Fit privately geared toward younger automobile buyers who lead bustling lifestyles and are uber-connected,” pronounced Susie Rossick, Assistant Vice President of Honda Marketing during American Honda Motor Co., Inc. “Millennials are a many different organisation of buyers out there, and a Honda code has seen an boost of 12 commission points in multicultural millennial buyers given 2010. We have combined an enchanting and comedy-driven debate that speaks directly to these buyers where they spend a many time immoderate media — online.”
2018 Honda Fit Gets Creative
Honda combined a contextual selling debate for a 2018 Fit that uses elements local to any media height to denote a pivotal benefit: that a Fit is tiny though roomy. The debate leads off with a 30-second ubiquitous marketplace TV spot, “Fun Surprises,” (https://youtu.be/xKR5rksTc_o) in that a whole blurb set is packaged into a behind of a Fit. Likewise, in a brand’s 15-second ad on Hulu, buttons from a Hulu video actor are packaged into a behind of a Fit. On Snapchat and Instagram Stories, emojis and other local elements, like finger-drawn type, get packaged into a back. Also on Snapchat, Honda will be a initial automaker to gain on a platform’s Dynamic Filter Component to geo-target those celebrating a Labor Day weekend and returning college students with fun Fit-themed graphics rising in September. Even in a abounding media online banners, a Fit Sport interacts with customary ensign elements, like a Learn More button.
To extend a Fit debate to multicultural audiences, Honda is rising a :30 Hispanic TV spot, “Secret Life of Fits” (https://youtu.be/VbSF-ILa_gE) and a array of “Fituation” spots geared toward reaching African American millennial automobile buyers (https://youtu.be/lrgFiddd7z4).
Fit for Everyone – Multicultural Campaign Elements
In a new :30 Hispanic spot, “Secret Life of Fits,” Honda shows how a 2018 Fit is a automobile built for fun — adaptable, adult for anything, discerning and powerful; in fact, it can’t stop carrying fun, even when it’s not being driven. The mark targets a different organisation famous for their ardour for journey and fad – though like to strike a change between vital in a impulse while formulation for tomorrow – and are looking for a automobile with some personality. In addition, entrance in late September, in partnership with Latino digital network, mitú, Honda will entrance anew online array merging comedy with traffic, and will underline comedians including Lejuan James, Frankie Quinones, Jenny Lorenzo and Jesus Trejo.
In a new “Fituation” array of TV spots, co-written and destined by Chris Spencer, Honda is looking to interest to an African American millennial assembly with a concentration on a fun aspects of a automobile including a new Display Audio system, and highlighting a Fit’s new Sport trim. Instagram comedian Renny will assistance broach a brand’s “Fituation” summary with a humorous tone. Renny helps promulgate a thought that with a Honda Fit, any typical conditions can be incited into a “Fituation.”
Additional Fit Campaign Elements
In support of a launch of a 2018 Honda Fit, Honda will partner with UPROXX to furnish 5 episodes of a strike web array “Hang Time” — a witty take on a luminary talk with both guest and interviewer unresolved from idea posts, that comforts a Fit via a episodes. Nose-to-nose and fun to joke, it’s a many insinuate talk in cocktail culture. Rolling out after this month opposite pivotal UPROXX platforms and amicable handles, a episodes for Honda will embody appearances by actor/comedian Nick Cannon, Chandler Parsons (Memphis Grizzlies), and chart-topping rapper KYLE (3x Platinum singular “iSpy (feat. Lil Yachty)”), among others and of course, a 2018 Fit.
The ubiquitous marketplace “Fun Surprises” TV mark will make a on-air entrance within a rarely expected NFL and NCAA football games during a start of their seasons as good as within top-rated Late Night and Cable programming, including NBC’s Saturday Night Live, ABC’s Jimmy Kimmel Live, AMC’s Fear of a Walking Dead, and FX’s The Strain. To aim multicultural audiences, a “Fituation” array will extend strech within networks and programs including BET, TV One, NFL, and NCAAF. Likewise, a Hispanic “Secret Life of Fits” TV mark will atmosphere in Hispanic Primetime, Cable, and Sports programming. To strech Millennial viewers who are cord-cutters or cord-nevers, a debate leverages reward online platforms and devices, including Hulu, Amazon Fire TV, and Roku.
About a Redesigned 2018 Honda Fit
The sporty and versatile 2018 Honda Fit has arrived with a stylish new look, updated technology, accessible reserve features. The newest Fit adds an additional sip of character and opinion with a further of an assertive aero-form front underbody spoiler and back diffuser with orange pinstriping, side underbody spoilers, 16-inch aluminum amalgamate wheels with shimmer black finish and chrome empty finisher. Inside, a Sport comforts a black interior with orange contrariety stitching. And on a outside, a new Fit Sport comes in dual distinguished new colors: Orange Fury and Helios Yellow. Major connectivity upgrades to Fit embody a 7-inch Display Audio touch-screen featuring Apple CarPlay™ and Android Auto™, enclosed on Fit Sport, EX and EX-L trims. The subcompact Fit also adds a Honda Sensing® apartment of modernized reserve and motorist assistive comforts accessible on all 2018 Fit models (standard on EX and EX-L)
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Accord and Clarity Series of newcomer cars, along with a HR-V, CR-V and Pilot sport/utility vehicles, a Ridgeline pickup and a Odyssey minivan.
Honda has been producing automobiles in America for 34 years and now operates 19 vital production comforts in North America. In 2016, some-more than 95 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.
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