Honda Automobiles: American Honda Reports December Sales

American Honda Motor Co., Inc., today reported December monthly new-vehicle sales of 105,230, a decrease of 18.8 percent on a daily selling-rate* basis. American Honda’s 2011 annual vehicle sales totaled 1,147,285, a decrease of 7.1 percent compared to 2010.

The Honda Division’s December monthly sales of 92,101 represented a decrease of 19.3 percent compared to 2010. Honda Division’s 2011 annual sales of 1,023,986 decreased 6.9 percent compared to 2010. The three top-selling Honda models for 2011 were Accord, 235,625; Civic, 221,235; and CR-V, 218,373.

“As we eagerly close one of the most challenging years American Honda has weathered, we are well-positioned for a strong 2012,” said John Mendel, American Honda executive vice president of sales. “Although we still had low inventory in December, our production levels are now back to normal. The new year brings the promise of positive momentum with the all-new CR-V now on sale and a concept version of the ninth-generation 2013 Honda Accord Coupe to be unveiled next week at the North American International Auto Show.”

Monthly Odyssey sales increased by 13.2 percent to 11,489, and Pilot sales increased 12.6 percent to 11,641. Additional models with monthly sales gains included Fit, up 5.7 percent to 5,138, setting a new December sales record, and Ridgeline with a sales increase of 21.2 percent to 1,468.

The Acura Division’s year-end sales totaled 123,299, down 8.0 percent compared to 2010 results. December Acura sales totaled 13,129, a decrease of 15.2 percent. The MDX led the division with annual sales of 43,271, followed by the TL with sales of 31,237 and the TSX with sales of 30,935.

*The annual Daily Selling Rate (DSR) is calculated with 307 days for 2011 and 306 days for 2010. December 2011 and December 2010 both included 27 selling days. All percentages represent DSR.

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