- American Honda smashes all-time monthly sales records for total vehicles and trucks
- Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales
- Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales
- Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales
American Honda
Total
173,993
+17.6%
Cars
76,538
+19.8%
Trucks
97,455
+16%
Total
158,804
+19.6%
Cars
72,784
+19.6%
Trucks
86,020
+19.5%
Total
15,189
+0.8%
Cars
3,754
+24%
Trucks
11,435
-5.1%
American Honda
Total
173,993
+17.6%
Cars
76,538
+19.8%
Trucks
97,455
+16%
Total
158,804
+19.6%
Cars
72,784
+19.6%
Trucks
86,020
+19.5%
Total
15,189
+0.8%
Cars
3,754
+24%
Trucks
11,435
-5.1%
“At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it’s gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.”
Sales Highlights
It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.
- The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
- Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
- Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
- Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.
Model Notes
Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.
Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.
Sales Highlights
Acura sales were strong in August, with cars setting the pace for monthly gains, led by the gateway model ILX sedan, and truck sales remaining robust, with RDX and MDX combining for more than 10,000 units.
- ILX sales in August were the best of any month since April 2016, jumping 57.8% on sales of 1,439 vehicles.
- Acura’s mid-size luxury sedan, the TLX, gained 17.5% on sales of 2,252.
- Acura truck sales were also strong in August, with both RDX and MDX grabbing more than 5,000 sales each for the month.
Model Notes
With AcuraWatch® safety and driver-assistive features standard on Acura sedans and SUVs, RDX is the retail #1 compact luxury SUV and #1 on Motor Trend’s list of safest luxury SUVs of 2019.
TLX is out-retailing Audi A4 and key competitors from Lexus, Volvo, and Alfa Romeo, with some using heavy fleet sales to boost their total sales.
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