“Holy Jeep!” TV Spot and First-ever “Best in Snow” Award Unveiled during X Games Aspen

January 22, 2020

, Auburn Hills, Mich.

For a 17th year, a Jeep® code is returning to Aspen’s Buttermilk Mountain as a disdainful automotive unite of a world’s premier winter movement sports event. In an authentic character as partial of a sponsorship, Jeep is rising a 30-second blurb called “Holy Jeep!,” in further to social, digital and experiential extensions, that embody coverage of a first-ever “Jeep Presents: X Games Aspen Best in Snow” endowment honoring one of a game’s tip athletes.

X Games Aspen will take place Thursday, Jan 23 by Sunday, Jan 26 during Buttermilk Mountain during Aspen Snowmass. Viewers can follow 15.5 hours of endless coverage and live calm distributed on ESPN, ABC, WatchESPN, WatchABC and a ESPN App. In addition, all 15.5 hours of live content, and disdainful competitions, low-pitched performances and X Games Extra shows will be streamed on a X Games YouTube, Facebook and Twitter channels. 

The 30-second “Holy Jeep!” broadcast spot, featuring a 2020 Jeep Wrangler Rubicon Edition and a 2020 Jeep Gladiator Rubicon Edition, will entrance on radio during ESPN’s coverage of a X Games. The mark was total by a Jeep code in partnership with Chicago-based group High Dive.

Additionally, this year’s X Games Aspen will embody a first-ever “Jeep Presents: X Games Best in Snow” award, honoring one of a event’s best athletes during this year’s competition. During a live broadcast, X Games hosts will summation a “Best in Snow” endowment front runners to foster a competition. Fans can follow a competitors opposite a Jeep brand’s amicable channels, including Facebook, Twitter and Instagram, to see highlights around a day. On Sunday, one contestant will be famous as “Best in Snow” and will accept a Jeep Golden Grille X Games Award observant a honor.

Jeep code activations on-site during Buttermilk Mountain embody the Jeep Immersive Dome Experience, a 4- to 5-minute immersive feeling knowledge that takes place inside a 30 x 30-foot architecture that consumers can absolutely suffer in Jeep Wrangler-branded exhilarated seats. The Jeep Immersive Dome Experience puts attendees ‘inside’ a Jeep Wrangler to broach an immersive film knowledge that brings consumers along for a heart-pounding Jeep Wrangler expostulate in a snowy mountains, celebrating a brand’s mythological off-road capabilities opposite mixed terrains. Filmgoers will leave a knowledge feeling as yet they have been transported, for usually a few brief minutes, into an off-road tour that usually a Jeep car can provide.
At a Jeep Adventure Custom Keychain Experience, consumers who register on-site are invited to accept a tradition engraved Jeep code keychain during a Jeep Activation Hut. While there, consumers can also attend in a Demo/Walk-around Experience, where a Jeep code product dilettante will take them for an central product debate of a Jeep Wrangler Rubicon and Jeep Gladiator Rubicon models.
Those who have participated in a Jeep Demo/Walk-around Experience can suffer Jeep branded s’mores and will accept an entrance into a 2020 Jeep Rossignol Sweepstakes where prizes of Rossignol skis or snowboard will be awarded.
Consumers that register on-site with Jeep can also enter for a possibility to win a 2020 FCA Sweepstakes where one (1) Grand Prize Winner will accept a car credit in a volume of $75,000 current toward a winner’s choice of an FCA car from a Chrysler, Dodge, Jeep, Ram Truck or Fiat brands.
ESPN, ESPN2, ESPNEWS and ABC will publish a total 15.5 hours of live X Games Aspen competition, that will also be permitted around a ESPN App and WatchABC to viewers who accept their video subscription from an dependent provider. In addition, all 15.5 hours of live content, and disdainful competitions, low-pitched performances and X Games Extra shows will be streamed on a @XGames YouTube, Facebook and Twitter pages. Extensive coverage will also be featured opposite XGames.com, a X Games Aspen App, and @XGames on Instagram, Snapchat and more.
About Jeep Brand
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.

The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left- and right-hand expostulate configurations and with gasoline and diesel powertrain options. Jeep is partial of a portfolio of brands offering by tellurian automaker Fiat Chrysler Automobiles. For some-more information per FCA (NYSE: FCAU/ MTA: FCA), greatfully visit www.fcagroup.com.

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