, NEW YORK, NY
HEARST MAGAZINES AND INFINITI PARTNER FOR ‘THE INFINITI MOMENTS OF INSPIRATION’ AT THE PEBBLE BEACH CONCOURS D’ELEGANCE
August 18 – 21: Plans to Reveal the Infiniti JX Concept and Engage Visitors with Cooking Demonstrations from Celebrity Chefs
Hearst Magazines’ Esquire, Food Network Magazine, Harper’s Bazaar, House Beautiful, Popular Mechanics, and Town Country will join forces with Infiniti to host The Infiniti Moments of Inspiration, which will showcase the new Infiniti JX Concept, the brand’s three-row luxury crossover vehicle; the restyled 2012 Infiniti FX; and the Infiniti-sponsored Red Bull Racing Formula One car at the 61st annual Pebble Beach Concours d’Elegance. The exhibit will be open to the public from August 18th through the 21st.
For the fifth consecutive year, Hearst Magazines and Infiniti are partnering to showcase the new Infiniti vehicles in an innovative way, and for the first time will also inspire guests with a series of epicurean moments including cooking demonstrations with notable chefs such as Tyler Florence, Food Network’s 2010 Next Iron Chef Marc Forgione, and Andrew Carmellini, as well as specialty tastings from Compartes Chocolatier, Jonathan Grahm, The Cheese Store and Hearst Ranch Winery.
“We value our partnership with Infiniti and are excited to be a part of this year’s event,” says Michael Clinton, president, marketing and publishing director of Hearst Magazines. “Combining Infiniti’s luxury performance vehicles and Hearst’s men’s and luxury titles will provide guests with a unique, engaging, and interactive experience.”
The Infiniti JX Concept, which makes its world debut at the event, is a close visual representation of the production version 2013 Infiniti JX set to be unveiled at the Los Angeles Auto Show in November. With exterior styling cues shared with the breakthrough Infiniti Essence Concept, the elegant yet powerful JX Concept design combines the best space and packaging with the expected Infiniti levels of luxury and attention to detail. The production Infiniti JX is slated to offer premium interior comfort, innovative 3rd row access, and advanced telematics, entertainment and safety systems and technology. The 7-passenger Infiniti JX luxury crossover is scheduled to be available at Infiniti retailers nationwide in spring 2012 as a 2013 model.
“Infiniti is proud to once again partner with Hearst Magazines for ‘The Infiniti Moments of Inspiration,’ our annual salute to the best things in life – great food, a great setting and the most inspiring automobiles from past and present,” said Infiniti Americas Vice President Ben Poore. “We’ve always reserved the Pebble Beach Concours d’Elegance for the debuts of our most special vehicles and the Infiniti JX Concept and revised Infiniti FX fit the bill perfectly. It’s going to be a weekend that the Infiniti team and all our guests will long remember.”
The iconic, class-defining Infiniti FX luxury performance crossover adds a fresh new front grille and fascia design for 2012 – featuring a heavy influence from the stunning Infiniti Essence Concept. The redesign is accompanied by a number of other refinements – including the addition of a new FX35 Limited Edition.
The Infiniti Moments of Inspiration Culinary Event Schedule:
Thursday, August 18:
• 12pm – 4pm: Refreshment Bar
Friday, August 19:
• 9am – 5pm: Refreshment Bar
• 2:30pm – 3:30pm: Food Wine Moment prepared by Andrew Carmellini
Saturday, August 20
• 9am – 5pm: Refreshment Bar
• 11am – 2pm: Specialty Tasting by Compartes Chocolatier
• 12:30pm – 1:30pm: Food Wine Moment prepared by Marc Forgione featuring Bryan and Larry Forgione
• 2:30pm – 3:30pm: Specialty Tasting Compartes Chocolatier and Wine pairing
• 4pm – 5pm: Food Wine Moment prepared by Marc Forgione featuring Bryan and Larry Forgione
Sunday, August 21
• 8am – 6pm: Refreshment Bar
• 11am – 12pm: Specialty Tasting by The Cheese Store of Beverly Hills
• 12:30pm – 1:30pm: Food Wine Moment prepared by Tyler Florence
• 2:30pm – 3:30pm: Specialty Tasting by The Cheese Store of Beverly Hills
• 4pm – 5pm: Food Wine Moment prepared by Tyler Florence
The 2011 Infiniti Moments of Inspiration—created by Shiraz Events’ Shai Tertner—is an inspired setting where guests will enjoy one-of-a-kind, curated food and wine moments with world-class chefs and specialty tastings from unparalleled food purveyors. Guests will enjoy complimentary Wi-Fi while in the Infiniti Moments of Inspiration tent.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified communications companies. Once it completes its acquisition of Lagardère SCA’s 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI). Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published nearly 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, Infiniti M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.
Kelly Carone Abdo
Hearst Magazines PR