Munich. It’s a small car but you just can’t miss it.
Expressive visual appeal and an exceptionally large number of
customisation options simply turn the MINI 3 door, MINI 5 door and the
MINI Convertible into real eyecatchers over and over again. Its good
looks once again won it class victory in the readers’ vote of the
“auto, motor und sport” magazine thereby also the “autonis” award. The
current edition of the MINI, which was comprehensively revised at the
beginning of the year, thus repeats the success of the British
original in the premium small car segment from 2014. In that year MINI
won the “autonis” award following the most recent generation change.
Its stylishly refined design is what made the new MINI excitingly
attractive and the voters’ favourite car. Newly designed LED headlamps
and LED tail lights with the characteristic Union Jack design make for
an unmistakable appearance. The colours Emerald Grey metallic,
Starlight Blue metallic and Solaris Orange metallic are now also
included in the paintwork program. The extended range of light alloy
wheels, the Piano Black exterior option with black surrounds for
headlamps, radiator grille and tail lights, which is available for the
first time, as well as new leather equipment, interior surfaces and
colour lines for the interior, extend the possibilities of turning the
MINI into a personalised one-of-a-kind specimen welcome everywhere.
The fresh exterior and interior accents add to the car’s
brand-typical visual appeal, making the current MINI generation a
unique character in the premium small car segment once again. The
car’s attractiveness is attested to by it winning the “autonis” trophy
once more.
The automobile magazine, published by the Motorpresse publisher in
Stuttgart, had asked its readers to vote for “the most beautiful cars
in 2018” for the 18th time already. Readers could choose from 95
models in ten categories. New models and revisions, which appeared on
the German market over the last twelve months, had been nominated. In
the “small car” class, the MINI won by a clear margin over its five
competiors. 30.3 per cent of votes cast went to the British original.
In case of queries please contact:
Matthias Bode, Press Officer Product Communication
MINI
Telephone: +49-89-382-61742, Fax:
+49-89-382-28567
E-mail: matthias.bode@mini.com
Andreas Lampka, Head of Communication MINI
Telephone: +49
89-382-23662, Fax: +49 89-382-28567
E-mail: andreas.lampka@mini.com
Markus Sagemann, Head of Communication MINI, BMW
Motorrad
Telephone: +49 89-382- 68796, Fax: +49
89-382-28567
E-mail: markus.sagemann@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10,655 billion on revenues amounting to €
98,678 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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