The bestseller, after which the Golf Class is named, is awarded the “Golden Steering Wheel 2013”. So Volkswagen once again secures for itself one of the year’s major car industry accolades. The award was presented this evening in Berlin to Dr. Heinz-Jakob Neußer, Member of the Board of Management Volkswagen Brand for the Development Division. Volkswagen also received the Golden Steering Wheel for Advertising for the launch campaign for the new Golf. The award was accepted by Christian Klinger, Board Member for Sales and Marketing of Volkswagen Group and the Volkswagen Brand.
The internationally acclaimed “Golden Steering Wheel” was awarded by AUTO BILD and BILD AM SONNTAG for the 38th time as the prize for outstanding new releases in the car industry. Along with over 200,000 readers, a jury comprising motoring journalists, technicians, racing drivers, designers and celebrities took part in the voting. The Golf prevailed over its competitors in the category Small/Compact Cars.
“This new accolade represents both recognition and motivation for us. The Golf is and remains an undisputed bestseller, of which more than 30 million have been produced to date. We are certain that the Golf, with its many drive systems and body variants, is well equipped for the future in the coming years”, said Dr. Neußer at the presentation ceremony.
The award ceremony also included the presentation of the “Golden Steering Wheel for Advertising” to Volkswagen for its campaign “Der Golf. Das Auto.” The choice of the best campaign was made by means of a multi-stage process involving public internet voting at Bild.de and Autobild.de, as well as evaluation by a jury of eleven persons including representatives of the advertising sector, media agencies and market research institutions. The prize was accepted by Christian Klinger, Board Member for Sales and Marketing of Volkswagen Group and the Volkswagen Brand.
“The aim of advertising is to touch people – through authentic, human, appealing and clear messages. I am delighted that we succeeded so well in doing that with this campaign and were able to win over not only the jurors and the majority of the readers, but above all also the purchasers of the new Golf,” said Klingler upon receiving the Golden Steering Wheel for Advertising.
Besides the Golden Steering Wheel as mentioned, the seventh generation of the Golf has already won numerous accolades, such as “Car of the Year 2013”, “Auto Trophy”, “Best Cars 2013”, “Auto der Vernunft (Car of Reason)” and Five Stars in the Euro NCAP. As well as the award-winning hatchback (three and five-door) models, the Golf is also available as an estate. The range offered will be expanded in the coming year to include a modern compact minivan, the Golf Sportsvan. There is also great variety in the drive systems offered: the Golf is available with petrol (TSI), diesel (TDI) and natural gas (TGI) engines. In 2014 the Golf Plug-In Hybrid and the e-Golf will be introduced.