Munich. Making your loved ones happy by giving
carefully chosen presents is always in season. One especially popular
occasion for gifts both large and small is Valentine’s Day on
14 February. The current MINI Lifestyle Collection contains original
alternatives to greetings cards, chocolates and flowers.
Classic styling, modern look and pure MINI feeling.
High-quality materials, precise workmanship and expressive design are
the hallmark features characterising the textiles of the current MINI
Lifestyle Collection. With its classic fit and modern colour
combination, the MINI Colour Block Wordmark T-Shirt
Men’s provides a stylish look for every occasion. Short
sleeves, a round neckline and a straight hem make for a traditional
cut. The grey T-shirt made of 100 per cent cotton in single jersey
quality has the MINI lettering on the front set against a colour block
in Coral and Black. The design of the MINI Wordmark T-Shirt
Women’s is casual and distinctive. Its colour is Coral and it
is likewise made of 100 per cent cotton in single jersey quality. The
MINI lettering on the front in the same colour adds a touch of
individual flair.
The MINI Logo Patch Sweatshirt Women’s is also
available in vibrant Coral. The stylish hoody made of 100 per cent
cotton combines pure MINI feeling with a high degree of wear comfort.
The distinctive features of this classic-fit sweatshirt include a
lined hood with drawcord, a waist pocket and the MINI logo against a
black background.
Stylish and practical when out and about.
The travel companions and accessories in the MINI Lifestyle
Collection always ensure a stylish appearance. Also available in
Coral, the MINI Trolley is a robust hard-shell
suitcase with the MINI logo embossed on the front. With a volume of 76
litres, four wheels, an extendable handle and a waterproof zip with
TSA lock, it ensures safe and convenient travel. Inside, the MINI
Trolley features practical compartments, fastening straps and a
removable zip pocket.
The MINI Cloth-bound Notebook, also in Coral, is a
perfect way to set down any ideas you pick up on your travels. 240
pages of FSC-certified paper are available on which to make
handwritten notes – bound in high-quality cloth-covered bookbinding
cardboard. A magnetic flap with embossed MINI logo serves as a
fastener, while an elastic loop is provided for a pen.
Real hits for little MINI fans.
The MINI Knitted Car conveys MINI feeling with a
cuddle factor. The knitted racer for the very youngest MINI fans is
available in the body colours British Green, Island Blue and Chili
Red. In the small format of 26 centimetres in length, 14 centimetres
in width and 13 centimetres in height, it has the hallmark proportions
of the MINI 3-door. A soft filling along with lovingly embroidered
details such as headlamps, rear light units and license plates ensure
sensitive driving pleasure.
The MINI Cooper S Pull Back likewise follows the
racing line in the kids’ bedroom. Available in the colours Chili Red,
Electric Blue and Volcanic Orange, these 1:36 scale miniatures have a
robust plastic body and a pull-back motor.
In case of queries, please contact:
BMW Group Press and PR
Sarah Bauer, Communication MINI Lifestyle Collection
Telephone:
+49-89-382-94180; E-mail: sarah.bauer@mini.com
Sylvia Heydt, Communication MINI Lifestyle
Telephone:
+49-89-382-23522; E-mail:
sylvia.heydt@bmwgroup.com
Andreas Lampka, Head of Communication MINI
Telephone:
+49-89-382-23662; E-mail:
andreas.lampka@mini.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2019, the BMW Group sold over 2,520,000 passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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